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All Journal Jurnal Sinergitas PkM & CSR Jurnal Sains Sosio Humaniora MABIS: Manajemen dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Jurnal Fokus Manajemen Bisnis Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Hendro Setyono
Fakultas Ekonomi Dan Bisnis, Universitas Ahmad Dahlan, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Public Health Social Sciences

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Journal : Jurnal Fokus Manajemen Bisnis

 1 
KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta) Alo Rahmawati Mulyana; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i1.1547

Abstract

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.
KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA Fajar Ramadhan; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i2.1559

Abstract

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK SAMSUNG DI YOGYAKARTA Indria Dewi Tufiqiyah; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1615

Abstract

The purpose of this study is to determine whether the marketing mix of products, prices, distribution / place, and promotion influences the purchasing decision of Samsung brand mobile phone products. The sample used in this study amounted to 70 respondents, while the sampling method using purposive sampling. Data analysis method used is quantitative analysis with the validity and reliability tests, multiple linear regression, t test, F test, and the coefficient of determination. By using multiple methods it can be concluded that the product variable has a negative effect and is not significant to the purchase decision with a significance value (P Value) of 0.831> 0.05. While the price variable has a positive and significant effect on purchasing decisions with a significance value of 0.002 <0.05, and the distribution / place variable has a positive and not significant effect on a purchase decision with a significance value of 0.058> 0.05, and the promotion variable has a positive and significant effect on a purchase decision with a significance value 0.001 <0.05. The resulting determination coefficient is 0.629, which means that 62.9% of the change in the purchase decision variable is explained by the product, price, distribution / place and promotion variables together, while the remaining 37.1% is explained by other variables not included in this study.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN ATAU NASABAH DALAM MEMILIH BANK SEBAGAI TEMPAT MENABUNG DI YOGYAKARTA Galih Widhiyanto; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 2 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i2.1627

Abstract

This study aims to determine the effect of multipurpose networks ATMs, interest, administrative fees, bank locations and bank services the customer's decision in choosing a bank as a place to save in Yogyakarta. In this study, taking a sample of residents who live in the city Yogyakarta with 60 respondents. This testing using analysis tools in the form of correlation (validity test) and reliability test for know the validity of the data used in research. To test the hypothesis in this research is multiple regression test. In the F test obtained F count (27.594)> F table (2.28) which means that together there is a significant influence between the variable services,  bank locations, multipurpose ATM networks, bank interest and administrative fees towards decisions. In the t test there are three variables that have no effect significantly to customer savings decisions, namely service variables with a value of t arithmetic (1.385) <t table (2.0057), Bank Location with a value of t arithmetic (1,933) <t table (2.0057) and Multipurpose And ATM Networks with calculated t values (0.839) <t table (2.0057). While interest and administrative costs are partial each has a significant effect on the savings decision variable customers because the t value obtained for the bank interest (3,697)> t table (2.0057) and administrative costs (3,510) > t table (2.0057). The results of this study provide evidence that 71.9% of customers' savings decisions influenced by the variable service, bank location, multipurpose ATM networks, bank interest and administrative costs while the remaining 28.1% influenced by other factors. Based on data analysis, the factors are a big influence on customer savings decisions is bank interest.
ANALISIS SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA TRANSPORTASI UMUM BUS EFISIENSI (PO. EFISIENSI RUTE YOGYAKARTA, PURWOKERTO, PURBALINGGA, DAN CILACAP) Winda Pangesti; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 1 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i1.1654

Abstract

This research has a purpose to know the influence of five dimension of service quality that is, Reliability, responsivness, assurance, emphaty, and tangible may  affect statification bus route Efisiensi Yogyakarta, Purwokerto, Purbalingga dan Cilacap. Quantitative type research. Sampling with purposive sampling that has the minimum criteria  ever  ride  bus  2  times.  Data  collection  used  questionnaries  with  validity  and reliability testing, in the data analysis using multiple regression analysis, t test, f test, and R square. the subjects of this research are the pasanggers of the bus Efisiensi of Yogyakarta route, Purwokerto, Purbalingga, and Cilacap. The result of the study 1) reliability affect consumer statifications  2) responsivnes does not affect costumer statifications 3) assurance affect costumer statifications 4) emphaty affect costumer statifications and 5) tangible affect to costumer  statifications. Together, reliability, assurance, responsivness, emphaty and tangible have a  significant effect on statifications. By regression equations Y = 0,387 + 0,260X1 – 0,003 X2 + 0,251 X3 + 0,198 X4 + 0,226X5. R square of 0,639 or 63,9% is influential and the remaining 36,1% is influenced by other variabels that are not in the research.
PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. VIVA VICTORY ABADI Komarudin Komarudin; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1665

Abstract

The purpose of this study was to determine the effect on promotion mix on  volume   sales  PT  Viva  Victory  Abadi.  Results  are  expected  to  be  a consideration for managers PT Viva Victory Abadi in determining the promotional mix  effect  on  sales  of  property,  as  well  as  using  some  other  variables  of  the promotion mix. The study was based on data usage all promotional costs incurred as well as the sale of the property from PT Viva Victory Abadi in the last two years. The  data  is  then  processed  using  multiple  linear  regression  method  in  SPSS.  The  results obtained prove not the absence of significant promotional mix on volume sales of PT Viva Victory Abadi.
PENGARUH RASIO KEUANGAN TERHADAP KEBIJAKAN DEVIDEN (STUDI PADA PERUSAHAAN REAL ESTATE DAN PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA) Lisma Aniyati; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 1 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i1.1737

Abstract

This research  aimed to analyze and test the effect of financial ratios of the dividend  policy on the real estate and properties listed in the Indonesia Stock Exchange. The  independent variables is used Return On Investment (ROI), Debt to Total  Assets (DTA),  Earning  Per  Share  (EPS),  and  Total  Asset  Turnover (TATO). Another dependent variable is used dividend Payout Ratio (DPR). The population  of  this  research is 50 companies. There  are  from the  real estate companies and properties  which registered  in Indonesia Stock Exchange in the  period  2012-2014.  Because  not  all  members  of  the  population  is  meet  the criteria,  the  sampling  method  is  used  purposive  sampling  method  there  are  9 samples.  The  analytical  method  are  used  the  classic  assumption  test  and regression test. Based on the survey results showing  that  from  partially there is only  DTA variables  were  not  significantly  influent  to  the  dividend  policy  on  real  estatecompany  and properties  which registered  in Indonesia  Stock Exchange. Another variable  are  ROI, EPS, and TATO  were  significant effect  to  the dividend policy on real estate and properties which registered in Indonesia Stock Exchange. The  results  simultaneous  test  showed  the  ROI,  DTA,  EPS,  and  TATO variables  has  an  influence  to  the  real  estate  company  and  properties  whichregistered in indonesian Stock Exchange. The  higher  coefficient of determination is 49.10%.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) Lita Ningrum Afriani; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1741

Abstract

For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.
Co-Authors Ahmad Rizal Solihudin Alo Rahmawati Mulyana Dyah Fitriani Dyah Fitriani Fajar Ramadhan Fitroh Adhilla Galih Widhiyanto Hari Haryadi Indria Dewi Tufiqiyah Komarudin Komarudin Lisma Aniyati Lita Ningrum Afriani Winda Pangesti