Jurnal Fokus Manajemen Bisnis
Vol. 6 No. 2 (2016)

PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. VIVA VICTORY ABADI

Komarudin Komarudin (Universitas Ahmad Dahlan)
Hendro Setyono (Universitas Ahmad Dahlan)

Article Info

Publish Date
02 Feb 2020

Abstract

The purpose of this study was to determine the effect on promotion mix on  volume   sales  PT  Viva  Victory  Abadi.  Results  are  expected  to  be  a consideration for managers PT Viva Victory Abadi in determining the promotional mix  effect  on  sales  of  property,  as  well  as  using  some  other  variables  of  the promotion mix. The study was based on data usage all promotional costs incurred as well as the sale of the property from PT Viva Victory Abadi in the last two years. The  data  is  then  processed  using  multiple  linear  regression  method  in  SPSS.  The  results obtained prove not the absence of significant promotional mix on volume sales of PT Viva Victory Abadi.

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Journal Info
Jurnal Fokus Manajemen Bisnis
Website

Abbrev

fokus

Publisher

Universitas Ahmad Dahlan

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen ...