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All Journal Jurnal Sinergitas PkM & CSR Jurnal Sains Sosio Humaniora MABIS: Manajemen dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Jurnal Fokus Manajemen Bisnis Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Hendro Setyono
Fakultas Ekonomi Dan Bisnis, Universitas Ahmad Dahlan, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Public Health Social Sciences

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PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) Lita Ningrum Afriani; Hendro Setyono
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1741

Abstract

For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.
PENGARUH BRAND COMMUNITY INTEGRATION DAN KEPUASAN PADA LOYALITAS Hendro Setyono
Journal of Management and Business Vol 9, No 1 (2010): MARCH 2010
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14663.842 KB) | DOI: 10.24123/jmb.v9i1.155

Abstract

The main currents of thought that satisfaction becomes an important variable of customer loyalty need to be expanded and developed. Maintain customer loyalty by keeping only the satisfaction, according to some researchers is not enough. Marketers need to put consumers in a "complex web of connections" to generate loyalty. This complex network of relationships is called the "brand community integration." This research examines the influence of brand community integration and satisfaction on loyalty research conducted at two service centers which include a cafe and fitness center. Sampling using quotas are taken at each service center with 250 respondents. Respondents in each service are grouped into two groups of experienced and inexperienced groups. Data analysis conducted separately between the two services using structural equation modeling analysis (SEM) for data analysis shows that satisfaction at the cafe does not become a mediator between brand community integration and loyalty to the group which lacks of experience. On the other hand, the analysis of sample data in the fitness center shows that satisfaction becomes a mediator between brand community integration and loyalty to the group which lacks of experience.
MODEL PENGEMBANGAN MINAT DAN BAKAT MAHASISWA Dyah Fitriani; Hendro Setyono
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 3 No. 1 (2022): Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian
Publisher : Yayasan Hurriah, Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5806/jh.v3i1.59

Abstract

Engish: Human resources are important aspect in an organization. Student needs to be managed and developed in a manner that benefits for them and the progress of departement.Online learning be implemented in full during covid-19 pandemic. The development of their interests and talent to be challenges for departement.The purpose of this research is to formulate a model of student  interests and talents in management deprtment. In addition, the purpose of this research is to find a map of student’s interests and talents on the academic and non academic so as to improve their performance at national and international levels. The questionnaire used as a method of collecting the data and focus group discussion used as a method of formulate model of development student’s interests and talents .The result of this research are : 1) students study of management departement has an interest joining Program Kreativitas Mahasiswa (PKM) competitions  and business plan competition but of less intention to join the debate. 2) Students has an interest in some sports (badminton, football and  futsal) and had achievements in arts (dance, music, calligraphy and movie maker). 3) Development strategy of student’s interests and talents through several phases : the mapping of potentials students and scheduling of competition in a year, collaboration with the student organisations to get talented students, the commissioning of counterpart lecturers, the making of community, the establishment of a community, the delivery of the competition and evaluation of the program. Bahasa: Sumber daya manusia menjadi aspek penting dalam suatu organisasi. Mahasiswa sebagai bagian penting dari program studi perlu dikelola dan dikembangkan dengan baik sehingga dapat memberi manfaat untuk mahasiswa dan kemajuan program studi. Pembelajaran dilaksanakan secara full online selama pandemi covid-19. Pengembangan minat dan bakat mahasiswa menjadi tantangan tersendiri bagi program studi. Tujuan penelitian ini adalah merumuskan suatu model pengembangan minat dan bakat mahasiswa Program Studi Manajemen. Selain itu, tujuan penelitian ini adalah untuk mengetahui peta minat dan bakat mahasiswa Program Studi Manajemen pada bidang akademik dan non akademik sehingga dapat meningkatkan prestasi di tingkat nasional dan internasional.Kuesioner digunakan sebagai metode pengambilan data dan focus group discussion digunakan sebagai metode untuk merumuskan model pengembangan minat dan bakat. Hasil penelitian ini adalah: (1) mahasiswa Program Studi Manajemen memiliki minat mengikuti lomba Program Kreativitas Mahasiswa (PKM) dan Business Plan Competition namun kurang berminat mengikuti lomba debat. (2) Mahasiswa Program Studi Manajemen memiliki minat pada beberapa cabang olahraga diantaranya badminton, sepakbola dan futsal serta memiliki prestasi di bidang seni berupa seni tari, seni suara, seni musik, seni kaligrafi dan film. (3) Strategi pengembangan minat dan bakat melalui beberapa tahapan yaitu: pemetaan potensi mahasiswa dan inventarisasi lomba-lomba dalam satu tahun, bekerjasama dengan organisasi mahasiswa untuk penjaringan mahasiswa, penunjukan PIC dosen pendamping, pembentukan komunitas, pembinaan komunitas, pengiriman lomba dan evaluasi program
Strategi Pengembangan Objek Wisata Gembira Loka Zoo Melalui Pendekatan Swot Analysis Dyah Fitriani; Hendro Setyono
Jurnal Sains Sosio Humaniora Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i1.14112

Abstract

Gembira Loka Zoo menjadi salah satu objek wisata di Kota Yogyakarta yang sangat diminati. Koleksi binatang yang banyak dan beragam menjadi salah satu daya tariknya. Selain itu beberapa atraksi yang diselenggarakan di Gembira Loka Zoo juga banyak diminati pengunjung. Di sisi lain keberadaan objek wisata serupa seperti Taman Safari, Mini Zoo dan beberapa desa wisata yang mengusung tema wisata alam perlu menjadi perhatian untuk perbandingan daya saing Gembira Loka Zoo.Tujuan penelitian ini adalah untuk mengetahui kekuatan, kelemahan, peluang dan ancaman serta strategi pengembangan Gembira Loka Zoo. Perumusan strategi pengembangan Gembira oka Zoo diawali dengan SWOT Analysis. SWOT Analysis digunakan untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Gembira Loka Zoo. Setelah SWOT Analysis dilaksanakan, barulah dapat dirumuskan strategi pengembangan Gembira Loka Zoo.
Co-Authors Ahmad Rizal Solihudin Alo Rahmawati Mulyana Dyah Fitriani Dyah Fitriani Fajar Ramadhan Fitroh Adhilla Galih Widhiyanto Hari Haryadi Indria Dewi Tufiqiyah Komarudin Komarudin Lisma Aniyati Lita Ningrum Afriani Winda Pangesti