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All Journal Jurnal Manajemen dan Bisnis Indonesia Jurnal Akuntansi Aktual Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Fani Firmansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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SWOT ANALYSIS ON THE MARKETING STRATEGY DETERMINATION OF FINANCIAL FUND PRODUCT AT BRANCH OFFICE PT PANIN BANK SYARIAH, TBK. MALANG Fani Firmansyah; Kotijah Fadilah Abdilah
Jurnal Akuntansi Aktual VOLUME 3, NOMOR 2, JUNI 2015
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.424 KB)

Abstract

to data from PT Islamic Bank Panin Tbk. Branch Malang for 2011, financial fundsthat have been channeled was 31.354 billion, 19.8 billion for the year 2012, and 4.760 billion for 2013. The above data is data new financing (liquid) in that year. From those data, we can see that from year to year financing funds decreased, therefore in intense competition conditions, PT Panin Bank Syariah Tbk. (PBS) need to define appropriate strategies to obtain a positive response from the community. And also, the products and services offered in accordance with the needs of the people, so that the funds disbursed for financing fund products can be increased and financing products can compete eith both other Islamic Bank and Conventional Bank in Malang. This study will be conducted at branch office ofPT. Islamic Bank Panin Tbk. Malang located at Jl Mgr Sugiopranoto No. 7 Malang, East Java Province. The research is a qualitative study with a descriptive approach. According Moleong (2005) qualitative research as a research procedure that produces descriptive data in the form of words written or spoken of people and behaviors that can be observed. From the results of the SWOT matrix, severalappropriate strategies could be taken by the circumstances Branch Office PT Panin Syariah Bank Tbk. Malang. Based on several things: Segmentation, Targeting, Positioning, Marketing Mix. Based on the research that has been conducted by researchers, there are several conclusions that can be drawn from the results of this study are: a) marketing strategy, especially marketing financial products that are applied by PT Islamic Bank Panin Tbk. Branch Office Malang includes several strategies, namely strategies pick up the ball, referrals, build networks, provide servise excellent, and provide facilities satisfactory to increase confidence and customer satisfaction, so that existing customers will not run away from the bank, b) The results of a SWOT analysis states that PT Islamic Bank Panin Tbk. Malangbranch office has been able to compete in a competitive market competition in Malang.Keywords: SWOT, marketing mix, segmentasi, targeting, positioning
Value Creation Strategy in Tourism : An Islamic Perspective Fani Firmansyah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 1 (2017): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2017
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.566 KB) | DOI: 10.31842/jurnal-inobis.v1i1.19

Abstract

The international tourism industry now is becoming an increasingly competitive marketplace. Understanding the needs, interests and behaviors of different tourist markets plays a critical role in support them to destinations. Given the fast growth in the number of tourists and despite the great Muslim population worldwide. It is important to develop appropriate marketing strategies. To develop tourism prospects sharia government could use such a marketing strategy, marketing for instance, marketing mix and segmenting, targeting and positioning (STP). The marketing mix is a set of marketing tools used by a state or a company to continue achieving its marketing objectives in target market. STP is the most important initial step in identifying customer value. It is expected from the use of this strategy could make sharia tourism as a market leader in the field of tourism and also could attract more tourists to visit and increase economic returns of state. 
Strategi Penanganan Pembiayaan Bermasalah KPR Pada PT. Bank Tabungan Negara (Persero) Tbk. Kantor Cabang Syariah Malang Fani Firmansyah; Refila Aulina
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 3 (2016): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2016
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i3.95

Abstract

Bank merupakan lembaga intermediasi keuangan, menghimpun dana dari masyarakat yang memiliki kelebihan dana dalam bentuk giro tabungan deposito dan menyalurkan kembali kepada masyarakat dalam bentuk pembiayaan. Dalam menyalurkan pembiayaan haruslah melalui proses analisi kredit. Itu dilakukan untuk meminimalisir terjadinya pembiayaan bermasalah (Macet) atau dalam dunia perbankan syariah biasa disebut dengan NPF (Non Performing Financing). Bank BTN Syariah adalah salah satu Unit Usaha Syariah (UUS) dari bank BTN konvensional. Bank BTN sebagai salah satu yang ditunjuk untuk lembaga pembiayan kredit perumahan masyarakat menengah kebawah. Bank BTN selama ini menjadi integrator stakeholder strategi dalam pemecahan permasalahan perumahan Indonesia. Tujuan penelitian ini adalah untuk melihat bagaimana penanganan pembiayaan bermasalah pada KPR di Bank BTN Syariah Malang periode tahun penelitian 2014-2015.
Co-Authors Kotijah Fadilah Abdilah Refila Aulina