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All Journal JURNAL TEKNIK Jurnal Halaqah Journal Industrial Manufacturing Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Puji Rahayu
Universitas Muhammadiyah Tangerang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

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Strategi Menghadapi Persaingan Bisnis Pada UMKM Di Kabupaten Tangerang Puji Rahayu; Joko Supono; Andri Zalmi
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 3 (2023): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i3.313

Abstract

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.
Co-Authors Andri Zalmi Ina Magdalena Joko Supono Nur Anisa Ria Aprilia Wiwi Hilwiyah