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All Journal Valid Jurnal Ilmiah
Iis Iskandar
Universitas BSI Jawa Barat
Economics, Econometrics & Finance Social Sciences

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ANALISIS STORE ATMOSPHERE DAN LOKASI DALAM MENINGKATKAN MINAT BELI KONSUMEN Andry Trijumansyah; Maria Yasinta Loda; Ani Solihat; Rani Rahmayani; Iis Iskandar
Valid: Jurnal Ilmiah Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The increasingly high level of competition results in consumers having a high bargaining position on store atmosphere, location and buying interest of consumers. This study aims to analyze the effect of store atmosphere and location both partially and simultaneously on consumer buying interest in CV LavieYolie Berjaya. The method used in this study is a descriptive verification method. Data sources are obtained through interviews, observations, questionnaires, and literature studies. The sampling method is simple random sampling and determining the number of samples is calculated using the Slovin formula. Data collection techniques using questionnaires after testing the validity and reliability. Data analysis techniques were carried out using classical assumption tests. The results show that Store atmosphere has a positive and significant effect on consumer buying interest, location has a positive and significant effect on consumer buying interest, and Store atmosphere and location simultaneously have a positive and significant effect on consumer buying interest
Co-Authors Andry Trijumansyah Ani Solihat Maria Yasinta Loda