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All Journal JURNAL INOVASI PENDIDIKAN EKONOMI Ideas: Jurnal Pendidikan, Sosial dan Budaya
Miranda Miranda
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Education Social Sciences Other

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Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner Muhammad Hasan; Annur Fitri Hayati; Miranda Miranda; Fira Ayu Sasmita; Muh. Rijal Shafar
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 11, No 2 (2021): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011126360

Abstract

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.
Analisis Literasi Ekonomi Berbasis Agribisnis Pada Pelaku Usaha Tani Perkotaan Miranda Miranda; Muhammad Hasan; Citra Ayni Kamaruddin; Nurdiana Nurdiana; Ferdi Mochtar
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.830

Abstract

Penelitian ini bertujuan untuk melakukan eksplorasi mengenai literasi ekonomi berbasis agribisnis dan manganalisa upaya yang dapat dilakukan penyuluh pertanian, pemerintah dalam menumbuhkan dan mengembangkan literasi ekonomi berbasis agribisnis pada Kelompok Wanita Tani Anggrek di Kota Makassar. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa Kelompok Wanita Tani Anggrek belum memahami terkait dengan literasi ekonomi berbasis agribisnis secara teoritis, akan tetapi secara aplikatif mereka telah mengimpelementasikannya dalam kegiatan usaha. Hal tersebut berimplikasi kepada upaya yang dilakukan penyuluh dengan memberikan bimbingan secara learning by doing dan pemerintah lebih memfasilitasi terbentuknya kelompok kewirausahaan. This study aims to explore agribusiness-based economic literacy and to analyze the efforts that agricultural extension workers and the government can undertake in growing and developing agribusiness-based economic literacy in the Orchid Women Farmer Group in Makassar City. This study uses a qualitative approach. The sampling technique used purposive sampling technique. The results showed that the Orchid Women Farmer Group did not understand theoretically related to agribusiness-based economic literacy, but practically they had implemented it in business activities. This has implications for the efforts made by extension workers by providing learning by doing guidance, and the government is more likely to facilitate the formation of entrepreneurial groups.
Co-Authors Annur Fitri Hayati Citra Ayni Kamaruddin Ferdi Mochtar Fira Ayu Sasmita Muh. Rijal Shafar Muhammad Hasan Nurdiana