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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Jurnal ASPIKOM Humaniora Warta Ikatan Sarjana Komunikasi Indonesia
Amia Luthfia
Bina Nusantara University
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor Eksploratori Konstruk Risiko Online Amia Luthfia; Pinckey Triputra; Hendriyani Hendriyani
Warta Ikatan Sarjana Komunikasi Indonesia Vol 1, No 01 (2018)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v1i01.9

Abstract

Semua risiko dan sisi merugikan sebagai konsekuensi dari penggunaan Internet dan eksplorasi anak dan remaja di Internet dinyatakan sebagai risiko online. Risiko online merupakan sebuah konstruk yang sifatnya baru dibangun dan definisi dari konsep ini masih diperdebatkan. Selain itu, pengelompokkan risiko (dimensi) dari konsep ini didasarkan pada hasil koding dari respon anak-anak dari penelitian kualitatif. Maka, penelitian ini bertujuan untuk menemukan dimensi-dimensi untuk variabel risiko online dan membangun skala risiko online untuk penelitian sejenis di Indonesia. Penelitian ini menguji validitas konstruk risiko online dan menggali berapa faktor yang terbentuk dari konstruk risiko online dengan dengan menggunakan Exploratory Factor Analysis. Metode ekstraksi faktor yang digunakan pada penelitian ini adalah Maximum Likelihood (ML) dengan rotasi faktor Varimax. Penelitian ini menggunakan survei online www.surveymonkey.com untuk memperoleh respon dari responden. Responden pada penelitian ini sebanyak 161 remaja DKI Jakarta berusia 13-18 tahun. Analisis faktor eksploratori menunjukkan hasil bahwa keseluruhan 33 item layak untuk dijadikan indikator karena memiliki koefisien korelasi anti-image yang baik.  Dari ekstraksi dan rotasi faktor dihasilkan 6  faktor dengan nilai kumulatif varian sebesar 69.557%, nilai ini cukup baik karena total varian yang dapat dijelaskan melebihi 50% varian. Enam faktor yang dihasilkan ini dapat dijadikan dimensi dari variabel risiko online. Maka, dimensi dari variabel risiko online adalah (1) Tindakan berisiko; (2) Nilai informasi menyesatkan; (3) Pornografi; (4) Target tindakan berisiko; (5) Perundungan dan pelecehan; (6) Orang tidak dikenal.
Pentingnya Kesadaran Antarbudaya dan Kompetensi Komunikasi Antarbudaya dalam Dunia Kerja Global Amia Luthfia
Humaniora Vol. 5 No. 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2976

Abstract

In this global era, communication, interaction and intercultural encounters happen every second. Technology expands the ability of people throughout the world to connect to each other for vacation or for business purpose. Intercultural communication skills will be critical necessity. The ability to work in multicultural workforce and interact with people from other cultures, often in other languages, is inherent to the success of a multinational business. Effective global enterprise communication skills are the backbone that supports the transaction of business around the world. This paper highlights the importance of intercultural awareness and the need for intercultural communication competence training for all local and multinational companies. Therefore, intercultural cooperation and synergy become an important aspect in this era. Companies that have intercultural competence will be able to succeed and sustain success in global business. 
Kompetensi Komunikasi Antar Budaya Peserta Pelatihan dari Indonesia di Australia Amia Luthfia
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3105

Abstract

This research studied about intercultural communication competency Indonesians when they study in Australia. Having competency in communicating with different cultures is important in order to avoid intercultural conflict, also to establish effective and proper communication. Although the training participants have different cultural background with Australians, obviously they are competent enough to conduct intercultural communication especially in social formal context. However, in social informal context, they are not competent enough. The training participants are competent in social formal context because they are helped by education setting that accommodative and tolerance towards their weaknesses compared to social informal context. 
Realitas Kompetensi Komunikasi antar Budaya pada Proses Adaptasi Pelajar Indonesia di Luar Negeri Amia Luthfia
Humaniora Vol. 3 No. 2 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i2.3399

Abstract

There are more and more Indonesian students studying abroad. Having competence in communicating with people from different cultures is very important in order to avoid conflicts between cultures, and so that the communication occurs effectively and properly. This study examines intercultural communication competence Indonesian people when they are being assigned to study in Australia, with qualitative methodology. The method used is field observations and in-depth interviews. The context of the research is very limited, that examines only one group of students assigned to study for less than one year at the institution which have prepared a special program for them. The results of this study are the students quite competent in intercultural communication, especially in formal social contexts. However, in informal social contexts, they are not competent enough. They can be quite competent in the formal social context as they are aided by educational setting that more accommodative and tolerant of their shortcomings compared to the informal social context.  
Kajian Budaya Organisasi Bina Nusantara University Menuju “A World Class University” Amia Luthfia; Agus Wasita; Rosidah Syaukat
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3568

Abstract

University is an important institution that would form the nation culture and responsible for the culture transmission. The assessment of a good organizational culture is an important part in the study of organizational culture. The research objective is to analyze organizational culture of Bina Nusantara University comprehensively, the strengths and weaknesses of its effort to become “The World Class University". The research methodology is qualitative with method combination of FGD, in-depth interviews and covert observation. The research outcome shows that Bina Nusantara University has had elements of modern organization characteristic such as innovative management (centralized non-academic function and decentralize academic function); transparent and results-oriented management system with clear and measurable target; detail operational procedure. It has been able to create healthy working environment that supports high integrity, working ethics, dedication, loyalty, opened communication and high sense of belonging. It utilizes information and communications technology through a comprehensive and integrated system called Binusmaya as its ikon and identity.As an educational institution, Bina Nusantara University should develop 3 other elements which are role model, spirit and character building. Former rector (the founder) was an inspired role model that provided a profound influence to the attitudes and behaviors of its members. 
Indonesian Adolescents' Online Opportunities and Risks Amia Luthfia; Pinckey Triputra; Hendriyani .
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 4, No 1 (2019): Juli 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.916 KB) | DOI: 10.24329/aspikom.v4i1.445

Abstract

This research aims to 1) explore the benefits of online (benefits obtained when on the internet) and online risks (risks experienced when on the internet) in adolescents in Jakarta; 2) Test differences in online benefits and online risk based on differences in gender, education level, and school affiliation. This study used a survey method with a multilevel random sampling technique performed on adolescents living in Jakarta aged 12-18 (N = 756). The data analysis technique for this study is descriptive analysis and T-test analysis. The results of the research show that teenagers in Jakarta regularly use the internet every day with relatively high duration. More than 60% of teens benefit online in the medium to the high category, with six types of benefits online: learning, creative participation, social participation, social relations, entertainment, commercial benefits, and personal benefits. Most teens experience online risk in the low category, with three types of risks: content risk, contact risk, and behavioral risk. Other findings, namely: (1) there are significant differences in online risk-based on sex and adolescent education level; (2) significant differences in online benefits are based solely on adolescent education levels. There are no significant differences in online and online risk benefits based on school affiliation (non-religious schools and religion-based schools). This research contributes to the importance of distinguishing online benefits and online risks from adolescent education levels.
Pengaruh Brand Awareness, Brand Association, Brand Engagement Terhadap Brand Loyalty dan Repurchase Intention Melalui Konten Akun Instagram Official Wafer Tango Gregorius Rivaldo; Amia Luthfia; Arisa Maharani Melati Dewi; Hidayat Hidayat; Lia Octavia; Muhammad Aras
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.494 KB) | DOI: 10.36418/syntax-literate.v8i3.11492

Abstract

Dengan perkembangan media sosial saat ini, Instagram menjadi salah satu media sosial yang paling banyak digunakan. Dengan pertumbuhan pengguna Instagram, fitur pembuatan kontennya memberikan peluang bagi banyak produsen dan perusahaan untuk memasarkan produk mereka. Salah satu perusahaan yang membangun brand mereka melalui Instagram adalah Wafer Tango. Wafer Tango menggunakan Instagram untuk membangun konten pemasaran mereka serta mempromosikan item baru yang dikembangkan. Permasalahan yang diangkat dalam penelitian ini adalah untuk mengetahui apakah niat pelanggan untuk membeli kembali Wafer Tango ditimbulkan oleh loyalitas merek mereka yang dipengaruhi oleh kesadaran merek, asosiasi merek dan kualitas produk melalui konten Instagram. Model teoritis yang disajikan dalam penelitian ini meliputi 4 hipotesis dan akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini adalah 398 responden yang merupakan pengguna Instagram dan memiliki akun di Instagram serta mengikuti akun Instagram resmi Wafer Tango. Kuesioner dirancang untuk mengumpulkan informasi dari calon pembeli pisau cukur Gillette Mach 3 Turbo berdasarkan iklan YouTube. Hasil analisis menunjukkan bahwa kesadaran merek dan keterlibatan merek berpengaruh positif terhadap niat beli ulang melalui loyalitas merek, sedangkan asosiasi merek tidak berpengaruh terhadap niat beli ulang melalui loyalitas merek. Kesimpulan dari penelitian ini adalah konten Instagram Wafer Tango memberikan loyalitas yang tinggi kepada followers Instagramnya yang akan selalu membeli produk Wafer Tango.
Co-Authors Agus Wasita Arisa Maharani Melati Dewi Gregorius Rivaldo Hendriyani, Hendriyani Hidayat Hidayat Lia Octavia Muhammad Aras Pinckey Triputra Pinckey Triputra Rosidah Syaukat