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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH Teika Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan dan Konseling JIAI (Jurnal Ilmiah Akuntansi Indonesia) JIIP (Jurnal Ilmiah Ilmu Pendidikan) INTELEKTIVA Jurnal Sosial dan Teknologi Journal of Vision and Ideas (VISA) Journal Transformation of Mandalika Journal of Comprehensive Science (JCS) Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Indonesia Sosial Sains Jurnal Ekonomis VISA: Journal of Vision and Ideas
Joan Yuliana Hutapea
Universitas Advent Indonesia
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Journal : Journal Transformation of Mandalika

 1 
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE VIVO PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ADVENT INDONESIA: (Study Kasus Fakultas Ekonomi Angkatan 2019) Daniel Sihotang; Joan Yuliana Hutapea
JOURNAL TRANSFORMATION OF MANDALIKA (JTM) e-ISSN 2745-5882 p-ISSN 2962-2956 Vol. 3 No. 4 (2022): JOURNAL TRANSFORMATION OF MANDALIKA
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

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Abstract

On qualty products with a good brand image, making people glance at a company this research was conducted to determine the effect on buying interest in vivo smartphone. This study uses a case study on economics students at advent indonesia university. The data collection uses a questionnaire and is distributed via google forms, as many as 60 respondents who have answered are unai economic students. Judging from the results that have been obtained brand image has an influence on buying interest. Supported by the t test of 3,052 t > 2,002 the results of the table and obtained a significant result of 0,0003. Product quality also has partial influence. This is corroborated by the results of the t test of 3,294 >the table of results of 2,002 and the signigicant result of 0,002. Simultaneously, brand image and produt quality affect buying interest. This statement with the results of the f test count 57,066> the value of f table: 3.1 and 0,000 <0,05
Co-Authors Agus Hasiholan Simbolon Alden R. Rajagukguk Andrea Gina Muntuan ANDRES PARU NUBATONIS Daniel Sihotang Doloksaribu, Eveline Angelica Efata Indri Tarigan Efata Indri Tarigan Gena Gemasta Barus Heddry Purba James Uly Reke Julia Chatrine Situmorang Larita Purba Mark Raymond Silitonga Megil Fernanda Mellisa Karen Benedicta Mellisa Karen Benedicta Nathanael Christoper RICKA PUTRI YANI BR SINAGA Sherly Advent Obidience Ndruru Sudarma Sinaga Thalia Therdi Alnando Viona Latersia Sinuhaji William Wiclyfe Panjaitan Yolanda Frisia Sibarani