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All Journal Abdimas Universal
Rully Mardjono
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN KETERAMPILAN GURU MELALUI PELATIHAN PENGELOLAAN MEDIA PEMASARAN BERBASIS DIGITAL Laser Narindro; Rully Mardjono; Dimmas Mulya; Elfira Febriani Harahap
Abdimas Universal Vol. 3 No. 2 (2021): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v3i2.120

Abstract

To make labor for the Business and Industrial Sectoral in the industrial era 4.0 requires educational institutions such as schools to fulfill entrepreneurial-based curriculum achievements through the Entrepreneurial Maker School program which has been targeted by the Government to support creating graduates who has the soul, knowledge and skills in marketing products using digital media. To support this, one of the efforts is through training on making web-based marketing applications and digital marketing strategies for this teacher for using CMS tools in the form of wordpress applications and marketing strategies using Google Adsense tools to provide the needed understanding and skills. The purpose of this skills training is to help teachers be able to have innovations in teaching and learning activities and make reference to teaching materials that are given to students in class. This community service activity partner is the 40 Jakarta State Vocational High School. The methods used are lectures in providing materials and skills training for teachers. As for 20.8% of respondents quite understand, 50% of respondents understand and 29.2% of respondents really understand the material provided during the skills training provided.
Pemberdayaan UMKM Komunitas OK OCE Menggunakan Media Digital Rully Mardjono; Laser Narindro; Adrian Sjamsul Qamar; Syandra Sari; Arfa Maulana; Ida Jubaidah
Abdimas Universal Vol. 4 No. 1 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i1.190

Abstract

For support development oaf real sector economy, the efforts which needed to foster Micro, Small And Medium Enterprises (MSMEs) in running their business units, we should to provide knowledge and skills to MSME actors for running and develope their business units. Based on that things, OK OCE team which collaboration with Informatics Engineering Major, Trisakti University carried out skills training in the form of using the okeoce.net website application through the Community Service Program, the aim that MSME actors can have the skills to create a portfolio of business units and collect data through a website application for mentoring and coaching efforts. The method used in this acivity are seminar and workshop for using of okeoce.net website with implementation method by online. From the results of the training assessment through online questionnaires, 90.26% considered that they are understand and very satisfied with the materials and methods provided during training. With the MSME data in the website, it can be used as basis data  for decision making for policy makers to analyze and mapping for MSME data based on their types and needs to determine strategic policies for development of curriculum and training materials for MSME development strategies.
Content Management System Sebagai Penguat Pelaku UMKM melalu Pelatihan Media Pemasaran Online Iwan Purwanto; Adrian Sjamsul Qomar; Rully Mardjono; Anik Nur Habyba
Abdimas Universal Vol. 4 No. 1 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i1.200

Abstract

This training activity has the aim of providing an understanding of technological developments and their use, as well as providing training on the process of designing a website based on website content processing management, so that it leads to digital-based marketing. The method used in this activity uses the OPAKK method where the activity emphasizes material development, application, and confirmation and ends with a brief consolidation. This training activity has been able to provide scientific enrichment to MSME actors, this is evidenced by the presence of 86.2% of participants who are very satisfied with the activities carried out and have a good impact scientifically and develop insight for participants and businesses in general.
Co-Authors Adrian Sjamsul Qamar Adrian Sjamsul Qomar Arfa Maulana Dimmas Mulya Elfira Febriani Harahap Habyba, Anik Nur Ida Jubaidah Iwan Purwanto Narindro, Laser Syandra Sari