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All Journal Jurnal Mirai Management Jurnal EMT KITA Business Journal : Jurnal Bisnis Dan Sosial REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Economics and Digital Business Review ETNIK : Jurnal Ekonomi dan Teknik Innovative: Journal Of Social Science Research
Desfitriady .
Universitas Nasional Pasim
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Other

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MANAGEMENT BY OBJECTIVE (MBO) ANALYSIS OF THE ACHIEVEMENT OF ECONOMIC GRADUATE MANAGEMENT PURPOSE Annisa Rachmawati; Desfitriady .
Business Journal : Jurnal Bisnis Dan Sosial Vol 6 No 1 (2020): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v6i1.4705

Abstract

Management by Object (MBO) adalah kegiatan pengumpulan mata pelajaran terkait yang bertujuan untuk menemukan masalah dan memecahkan masalah. MBO dalam fungsi ini adalah strategi perencanaan dan penyalaan hasil ke arah yang diadopsi dan dibutuhkan oleh manajemen, kemudian menjadikannya sebagai cara untuk mencapai tujuan dalam kepuasan anggotanya. Begitu pula dengan fungsi penggeraknya. MBO dalam fungsi ini merupakan strategi implementasi manajemen yang sadar akan konsep tindakan manusia, perilaku dan motivasi. Ini berlaku untuk setiap manajer, terlepas dari level dan fungsinya, dan di setiap organisasi baik besar maupun kecil. Minat dipandang sebagai prediktor terbaik dari perilaku, jika ingin mengetahui apa yang ingin dilakukan seseorang, cara terbaik untuk memprediksinya adalah dengan mengetahui minat orang. Juga diharapkan dapat memberikan tambahan pengetahuan mengenai pengaruh motivasi dalam belajar.
Pengaruh Motivasi Kerja dan Kompensasi terhadap Kinerja Karyawan PT Didimax Berjangka Kota Bandung (Studi Kasus pada Bagian Marketing) Desfitriady Desfitriady; Intan Pandini
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 1 (2023): Volume 7 Nomor 1 Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i1.12023

Abstract

Penelitian ini bertujuan untuk mengetahui motivasi dan kompensasi terhadap kinerja karyawan,serta untuk mengetahui besarnya pengaruh motivasi dan kompensasi baik secara parsial maupun simultan terhadap kinerja pada karyawan PT Didimax Berjangka Bandung pada bagian marketing. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 52 responden yang diambil dari karyawan bagian marketing. Untuk melihat hubungan antara 2 variabel, analisis yang digunakan yaitu analisis jalur. Penelitian ini menghasilkan bahwa pengaruh motivasi terhadap kinerja secara parsial sebesar 12,2%. Pengaruh kompensasi terhadap kinerja secara parsial sebesar 48,3% ,sehingga motivasi dan kompensasi bersama-sama (simultan) sebesar 60,5% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Pengaruh Celebrity Endorser dan Harga Terhadap Minat Beli Konsumen Pada Produk Scarlett Whitening Melalui Sosial Media Instagram Karimah Septiani; Desfitriady Desfitriady
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 1 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i1.143

Abstract

In the midst of very intense competition, companies must be more selective in setting prices for a product, because in general branding and price are measuring factors for consumers in purchasing a product. This research was conducted on students of the Faculty of Economics Regular Evening at Pasim National University who bought scarlett whitening. The purpose of this study was to find out how much influence the influence of celebrity endorsers and prices have on buying interest either partially or simultaneously through Instagram social media. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis was the individual, namely students of the Faculty of Economics, Evening Regular Class, Pasim National University who bought scarlett whitening products. The sample in this study were 97 respondents. Accidental sampling is the sampling technique used in this study. The analytical method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study, it shows that there is a partial or simultaneous influence on the Celebrity Endorser variable with a contribution value of 39.8% to consumer buying interest and 10.2% contributing to the effect of price on consumer buying interest. And the influence of Celebrity Endorser and Price partially or simultaneously contributes to purchase intention by 50% while the remaining 50% is the influence of other variables not examined.
Pengaruh Kualitas Produk dan Brand Image Sepeda Motor Yamaha NMAX Terhadap Keputusan Pembelian di JG Motor Asia Afrika Bandung Desfitriady Desfitriady; Nova Novita
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 1 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i1.147

Abstract

This research was conducted on customers of JG Motor Asia Africa Bandung workshops. The purpose of this research is to find out how much influence the influence of product quality and brand image has on purchasing decisions both partially and simultaneously through Instagram social media. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis is the individual, namely the Customers of JG Motor Workshop Asia Africa Bandung who buy Yamaha NMAX motorcycle products. The sample in this study were 67 respondents. Sampling accidental sampling is the sampling technique used in this study. The analytical method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study, it shows that there is a partial or simultaneous effect on the Product Quality variable with a contribution value of 40.3% on purchasing decisions and 47% contributing to the influence of Brand Image on purchasing decisions. And the effect of Product Quality and Brand Image partially or simultaneously contributes to purchasing decisions of 87.3% while the remaining 12.7% is the influence of other variables not examined.
Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai Universitas Logistik dan Bisnis (ULBI) Bandung Desfitriady Desfitriady; Annisa Rachmawati
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.776

Abstract

Penelitian ini dilakukan pada Pegawai ULBI Bandung. Adapun tujuan dari penelitian ini adalah untuk mengetahui gambaran serta pengaruh Disiplin kerja dan lingkungan kerja terhadap kinerja pegawai ULBI Bandung. Metode yang digunakan pada penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah 62 responden. Peneliti menggunakan metode sensus dan menggunakan kuesioner untuk melakukan pengambilan data. Hasil uji validitas dan uji reliabilitas dengan menggunakan dengan menggunakan metode korelasi Person Product Moment dan Alpha Cronbach, diketahui bahwa item yang dibuat sudah valid dan perhitungan menunjukan disiplin kerja secara parsial berpengaruh positif signifikan terhadap kinerja Pegawai, sedangkan lingkungan kerja secara parsial berpengaruh positif signifikan terhadap kinerja Pegawai. Hasil perhitungan nilai Pengaruh Disiplin kerja dan Lingkungan kerja secara simulate dengan mencari koefiien Determinasi menunjukkan sebarapa besar Pengaruh antar dua variabel yang dapat diteliti dari nilai R dan sebesar 0, 851. Besarnya angka r aquare (R2) adalah 0,724 maka koefisien Determinasi (KD) sebesar 0,724 x 100%= 72,4%, hal ini berarti menunjukkan Pengaruh disiplin kerja dan Lingkungan kerja Terhadap Kinerja Pegawai adalah sebesar 72,4% sedangkan sisanya 27,6% dipengaruhi oleh variabel lain.
Pengaruh Human Relation Dan Budaya Organisasi Terhadap Kinerja Pegawai Universitas Logistik Dan Bisnis Internasional (ULBI) Bandung Desfitriady Desfitriady; Tri Ariyanti
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5374

Abstract

This research was conducted on employees at the University of Logistics and International Business (ULBI) Bandung. This study aims to determine the description and influence of human relations and organizational culture on the performance of employees of the University of Logistics and International Business (ULBI) Bandung. The methods used in this research are descriptive and associative methods with a quantitative approach. The unit of analysis in this study was an individual as many as 62 respondents. The sampling technique used saturated sampling technique and used a questionnaire to collect data. The analysis method uses multiple linear regression analysis, and also tests the validity and reliability of the research instrument using the help of SPSS Version 22 software. The calculation results show that the effect of human relations on employee performance is partially 50.39%. The effect of organizational culture partially amounted to 35.85%. And the effect of human relations and organizational culture simultaneously amounted to 86.2%, while the remaining 13.8% was influenced by other variables not studied. The results showed a positive and significant influence both partially and simultaneously on the independent variables of human relations and organizational culture on employee performance. Keywords: Human Relations, Organizational Culture, Employee Performance
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sense’s Skin & Health Clinic Cimahi Desfitriady Desfitriady; N. Siti Patimah
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i5.5346

Abstract

Penelitian ini dilakukan pada pelanggan di Sense’s Skin & Health Clinic Cimahi. Tujuan dari penelitian ini yaitu untuk mengetahui seberapa besar kontribusi pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Sense’s Skin & Health Clinic Cimahi. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif dan metode asosiatif. Unit analisis dalam penelitian ini sebanyak 65 responden. Metode analisis yang digunakan yaitu analisis regresi linear berganda, dilakukan juga uji validitas dan reliabilitas instrument penelitian. Hasil penelitian analisis deskriptif menunjukan skor rata-rata variabel Kualitas Produk (X1) 252 dikategorikan “Baik”, dan variabel Kualitas Pelayanan (X2) adalah sebesar 253 dikategorikan “Baik”, serta variabel kepuasan pelanggan (Y) adalah sebesar 246 dikategorikan “Baik”. Hasil perhitungan pengaruh secara parsial dapat diketahui variabel Kualitas Produk terhadap Kepuasan Pelanggan sebesar 21,5% dan variabel Kualitas Pelayanan terhadap Kepuasan Pelanggan sebesar 54,7%. Hasil perhitungan nilai pengaruh variabel Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan secara simultan dapat dilihat nilai R square (R2) adalah 0,762 x 100% = 76.2%, hal ini berarti pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan adalah sebesar 76.2%, sedangkan sisanya 23,8% dipengaruhi faktor lain yang tidak diteliti pada penelitian ini. 20 tahun lebih lama daripada perkerasan fleksibel.
The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City) Desfitriady; Hardianti; Wala Erpurini
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1561

Abstract

This study aims to determine the brand image, price perceptions, and purchasing decisions, and to determine the extent to which brand image and price perceptions influence, both partially and simultaneously purchasing decisions for Wardah sunscreen products for college students in the city of Bandung. The research methods that will be used in this research are a descriptive method and an associative method. In this study, the unit of analysis was individuals, namely students in the city of Bandung who used and purchased Wardah sunscreen products. The sample in this study was 100 people. In this study, the sampling technique used was a non-probability technique with a purposive sampling approach. This study uses multiple analysis methods. From the results of this study, it was seen partially with the significance that there was no effect of brand image on purchasing decisions for Wardah sunscreen products for students in the city of Bandung with a significance value of 0.420 and a magnitude of influence of 2.69%. The price perception variable influences the decision to purchase Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence of 21.2%. Furthermore, it is seen simultaneously with the significant results that there is an influence of brand image variables and price perceptions on the variable purchase decision of Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence that is equal to 23.9%.
Co-Authors Annisa Rachmawati Annisa Rachmawati Hardianti Intan Pandini Karimah Septiani N. Siti Patimah Nova Novita Tatang Kusmayadi Tri Ariyanti Wala Erpurini