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All Journal Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Pipi Diansari
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Rice Marketing Value Chain In Makassar Terong Traditional Market Marina Marina; Didi Rukmana; Letty Fudjaja; A Amrullah; Pipi Diansari
Jurnal Sosial Ekonomi Pertanian Vol 16 No 3 (2020): Oktober 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i3.8424

Abstract

This study aims to determine the activities carried out at the level of wholesalers and retailers in Makassar Traditional Eggplant Market and determine the marketing margin of rice in Makassar Traditional Eggplant Market. The number of samples taken as many as 8 retail respondents and as many as 6 respondents of large traders taken by simple random sampling. Analysis of the data used is descriptive analysis to identify rice magnification activities in the Makassar City of Terong Traditional Market and quantitative analysis, which is to analyze marketing margins and rice profit ratios in the Makassar City of Terong Traditional Market with the formula of marketing margin and profit ratio. Activities undertaken by large traders prior to selling are ensuring the amount of rice stock, contacting rice suppliers and making direct and indirect sales while retailers do not conduct a series of activities before selling, at the level of rice traders only conducting sales activities. Marketing margins from retailer which is Rp. 1,705 while the marketing magin at the wholesaler level is Rp. 867.
ANALISIS KEBERLANJUTAN USAHA SAYURAN HIDROPONIK PADA MASA PANDEMI COVID-19 DI KOTA MAKASSAR (STUDI KASUS DI GREEN TOP FARM) Nur Indah Waliyanti; Jusni Jusni; Pipi Diansari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7943

Abstract

Vegetable commodities have an important role to meet human needs, especially in terms of adequate food and nutrition. Vegetables can be produced in several media and one of the planting methods is hydroponics. Makassar City during the Covid-19 pandemic, many people consumed vegetables, especially hydroponics because of public awareness of health in the midst of this outbreak. One of the hydroponic vegetable businesses in Makassar City is Green Top Farm. This study aims to analyze the sustainability of the vegetable business at Green Top Farm during the covid-19 pandemic. This research method uses quantitative descriptive analysis using sustainability indicators. Determination of the research location is done intentionally (purposive). The data used is primary data. The sustainability of Green Top Farm's hydroponic vegetable business is divided into four aspects, namely economic aspects, social aspects, environmental aspects and technological aspects. The results show that business sustainability in the economic aspect gets a value of 7 which is included in the high sustainability category, business sustainability in the social aspect gets a value of 6 which is included in the moderate sustainability category, business sustainability in the environmental aspect gets a value of 7 which is included in the low sustainability category. high and business sustainability in the technology aspect gets a score of 6 which is included in the moderate sustainability category. These four aspects can be said that this effort can be continued well.
Co-Authors A Amrullah Didi Rukmana Jusni Jusni Letty Fudjaja Marina Marina Nur Indah Waliyanti