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All Journal Jurnal ASPIKOM International Journal of Communication and Society Journal of Social Studies (JSS)
Panqiang Niu
Shanghai University
Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Social Studies (JSS)

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The key factors impacting on ccience communication effects in the WeChat official accounts: A theoretical framework of risk-benefit perceptions Panqiang Niu; Anang Masduki; Caixie Tu; Maria Efiyana; Liu Jian
Journal of Social Studies (JSS) Vol 19, No 2 (2023): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v19i2.53695

Abstract

By adopting the theoretical framework of Risk-Benefit perceptions, this study takes the popularization of Artificial Intelligence (AI) knowledge as an empirical object to test the key factors impacting on science communication effects in the WeChat official accounts. Results showed that science communication uncertainty produced both direct and indirect effects on science communication effects. The indirect effect was mainly mediated by perceived risk. Public trust negatively moderated the association between perceived uncertainty and perceived risk at a low trust level. Perceived entertainment had a positive effect on science communication effects in the benefit-perception perspective.
Co-Authors Anang Masduki Anang Masduki Anang Masduki Caixie Tu Liu Jian Liu Jian Maria Effi Yana Maria Efiyana Zetong Li