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PELATIHAN PERANCANGAN IKLAN LAYANAN MASY ARAKA T Pratishara, Gibran; Masduki, Anang
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol 1, No 2 (2017)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Iklan adalah sebuah keistimewaan. Iklan sudah menjadi satu dengan kehidupan kita. Dalam kehidupan sehari-hari, kita selalu dikelilingi dan diserang oleh iklan. Dimanapun, kita bertemu dengan iklan. Iklan terbagi dalam iklan cetak, iklan radio dan iklan televisi. Saat sekarang ini, iklan yang paling mudah menarik konsumen adalah iklan televisi. Tanpa mengesampingkan iklan cetak maupun iklan radio, iklan televisi lebih tepat sasaran dan efektif. Semua itu karena keunggulan audio visual yang dimiliki oleh televisi yang memberikan keterlibatan emosi bagi pemirsanya dengan menghadirkan komunikasi audio visual. Dengan semakin berkembangnya media yang melanda anak muda maka para pemuda sekiranya perlu dibekali keahlian membuat iklan yang bagus dan bermanfaat. Pengabdian ini ditujukan kepada anak-anak muda Muhammadiyah. Agar keahlian membuat iklan bisa digunakan untuk berdakwah. Pelatihan ini dilaksanakan dengan memberi pelatihan teknik dasar kamera, praktek mengambil gambar lalu diakhiri dengan materi editing video Kata kunci: iklan, pemuda, layanan masyarakat

Media and Religion: Study of Anti-Shiâ€™a Propaganda in Yogyakarta Masduki, Anang; Niu, Panqiang; Triyono, Agus
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131048

Some time ago, a rift arose between Sunnis and Shiites in Sampang, Madura. Then, banners spread across Yogyakarta stating that the Shia were heretical. On the internet, many websites sprang up claiming that anyone that justifies Shia is heretical. These were a form of propaganda, campaigning, or â€œproselytizingâ€ that another group is deviant and infidel. This research tried to analyze the propaganda process in the media by radical groups against Shiite groups in Yogyakarta and to find out the techniques and tools used in it so that all parties could anticipate and map the potential conflicts. The research was conducted in Yogyakarta with a qualitative research type. Data collection was carried out by document review. The results showed that, first, propaganda provided a stimulus to the public to seek knowledge and information about the Shiâ€™a group â€“and mainly conveyed a negative view of the Shiâ€™a group. Second, this research found that the mechanism carried out was by providing information to the public by placing the media in strategic places. Third, the research identified that the propaganda theory used is Name-Calling, Glittering Generality, and Transfer, while the media used were billboards, banners, leaflets, and brochures.

Efektifitas Strategi Komunikasi Politik Elit Muhammadiyah DIY dalam Pemenangan Pemilu DPD-RI Tahun 2014 Anang Masduki; Rendra Widyatama
Communicare : Journal of Communication Studies Vol. 5 No. 1 (2018): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101005120181

Muhammadiyah telah menempatkan anggotanya menjadi wakil di DPD-RI sejak tahun 2004. Pada pemilu tahun 2014, Muhammadiyah DIY kembali mengajukan kadernya sebagai wakil anggota DPD-RI, namun jumlah suara yang diperoleh cenderung turun. Keadaan tersebut membuat elit Muhammadiyah di tingkat PWM DIY perlu menyusun strategi agar tidak lagi terjadi penurunan suara. Dari hasil penelitian pertama, diperoleh beberapa kesimpulan; Pertama, di DIY terdapat persaingan identitas yaitu identitas budaya keraton, ormas Muhammadiyah, NU, dan non muslim, nasionalis, dan abangan. Kedua, terjadi maksimalisasi alat peraga. Ketiga, Muhammadiyah menonjolkan identitas budaya penggunaan peci, dan menggunakan tagline: muda dan cerdas, gesang prasojo, makaryo kagem Ngayogyokarto. Keempat, Muhammadiyah melakukan gerakan melalui pendekatan kultural dan structural, misalnya dengan mengirim sms ke seluruh pimpinan Muhammadiyah se DIY dan warga Muhammadiyah yang bekerja di amal usaha Muhammadiyah. Olehkarenanya, penelitian tersebut memerlukan kesinambungan untuk menganalis efektifitas setrategi komunikasi politik yang dilakukan elit Muhammadiyah DIY memenangkan kader Muhammadiyah saat mengajukan M. Afnan Hadikusumo dalam pemilihan anggota DPD-RI tahun 2014. Tujuan penelitian ini adalah merumuskan strategi komuniikasi politik yang lebih baik dalam konteks pemilihan anggota DPD di masa mendatang, mengingat pemilu-pemilu yang akan datang lebih kompetitif. Penelitian ini akan dilakukan di DIY, dan merupakan penelitian kualitatif dengan penggalian data berupa wawancara mendalam. Adapun subjek penelitian adalah warga dan simpatisan Muhammadiyah. Metode analisis yang digunakan adalah analisis isi. Triangulasi dalam penelitian ini digunakan triangulasi metode dan triangulasi sumber. Adapun hasil penelitiannya adalah, bahwa strategi Komunikasi politik yang dilakukan oleh Tim sukses maupun Afnan sendiri sudah efektif namun masih perlu masifitas dan penajaman. Hal ini terbukti gagasan Afnan yang diusung berupa pendidikan dan kesehatan yang sejak kampanye digelorakan tidak disinggung dan disebut sebagai simbol atau identitas yang mencirikan kekhasan program dan arahan gagasan yang akan diusung Afnan jika terpilih anggota DPD RI.

Indonesian government crisis communication facing coronavirus pandemic Anang Masduki; Panqiang Niu; Maria Effi Yana
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.207

Many Indonesian officials have joked about the coronavirus outbreak. The Indonesian government has come to a point, namely crisis communication. With qualitative descriptive research, with data sources from scientific journals, articles from experts and intellectuals related to coronavirus, mass media news, and other relevant information. Analysis using triangulation techniques. This paper aims to reveal the communication side of the government's crisis and see society's reality in responding to information conveyed by Indonesian government agencies. As a result, the communication crisis that occurred was preceded by weak government coordination in dealing with the outbreak. Then the result is policymaking that is not correctly aligned and integrated. The government's various information to the public is also different and changing, confusing the community. On the other hand, people through social media convey a lot of information that has not been verified. So that it adds to the complexity of the problem of handling the coronavirus outbreak. In conclusion, informing and providing guidance for the community to deal with pandemics is the key to successful communication during a crisis.

Audience and Social Criticism in Sisir Tanah Songs Anang Masduki; Panqiang Niu; Rr. Octa Dwina Fauzia
International Journal of Visual and Performing Arts Vol 2, No 2 (2020)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v2i2.173

This research focuses on social criticism in an environment that is reflected in the lyrics of Sisir Tanah songs. The songs of Sisir Tanah are entirely focused on highlighting social issues, especially the environment in today's society. The purpose of this study is to describe audience reception as a resource person on how to see the role of Sisir Tanah songs as media to convey messages of social criticism. This research uses a descriptive qualitative method with a reception analysis method. The primary data is taken from the two songs of Sisir Tanah, namely Hidup and Bebal. The following data is obtained from interviews from several sources, journals, books, and the internet. The researcher also uses an interdisciplinary approach as a method of communication science studies whose lyrics are delivered by Sisir Tanah in the music media, social criticism theory, which describes Sisir Tanah into the category of social criticism in the environment, and the theory of respect analysis, which is the basis of the interview result of several speakers in interpreting the songs of Sisir Tanah. The results of this study show that social criticism through music media, in this case, is a song, is quite useful. Because the five speakers: Labib, Riska, Dedy, Sonnia, and Fachri, feel the social critique message delivered by Sisir Tanah through music becomes active when the listeners of the music can receive the message conveyed, as well as the effects obtained by the five speakers.

Identitas dalam Iklan Pemilu SBY dan Megawati Anang Masduki
CHANNEL: Jurnal Komunikasi Vol 3, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

Politisi memerlukan sebuah identitas yang disematkan pada dirinya untuk menaikan elektabilitas dalam pemilu. Dan salah satu instrumen untuk mengkomunikasikan identitas tersebut adalah iklan politik. Dalam penelitian ini akan diulas mengenai politik identitas yang dilakukan oleh pasangan Mega-Prabowo dan SBY-Budiono dalam iklan kampanye pemilu tahun 2009. Hasilnya terdapat empat politik identitas yang ditonjolkan, yaitu kenegarawanan, kerakyatan, kemakmuran dan multikultural. Identitas politik kemiskinan dan kerakyatan dilakukan oleh kedua kandidat, adapun identitas kenegarawanan dilakukan oleh pasangan Mega-Prabowo dan identitas multikulturalis dilakukan oleh pasangan SBY-Budiono.Â Kata Kunci: Politik identitas, iklan politik, komunikasi politik.

The effect of network convergence on digital culture industry: Model construction of network industrial economics and empirical study on China Panqiang Niu; Anang Masduki; Xigen Li; Filosa Gita Sukmono
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.44986

This paper constructs the model of network economics to study the effect of different levels of network convergence on the digital culture industry. Then uses regression models and mediating effect models to test the effect mechanism of network convergence on the digital culture industry of China. This paper used panel data to conduct an empirical study. The data in this paper were quarterly. The time range was from the first quarter of 2009 to the third quarter of 2013 for 19 quarters.The three data types in econometrics are time series data, cross-sectional data, and panel data.The main conclusions are as follows. Network convergence brings positive policy effects and adverse capital effects. The impact of network convergence on firm performance of the digital culture industry is not statistically significant, and this effect also has no indirect effects on the test of mediating effect. However, network convergence indirectly leads to the reduction of operating costs of the digital culture industry. The indirect effect is brought by the chain mediating effect of policy effect and capital effect. The study could provide a reference for other countries and regions. Meanwhile, it can be used to analyze the impact of different media convergence on digital industries.

MITOS DAN HIPERREALITAS KOMUNIKASI POLITIK (Studi Iklan Pemilu Jusuf Kalla-Wiranto Versi Humble dan Mampu) Anang Masduki
Informasi Vol 45, No 2 (2015): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v45i2.7988

One of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially on television. This is done to boost the popularity and elektabilitasnya to win the election. And in these ads are myths and hyperreality. This study was conducted to uncover the myths and hyperreality that exist in the ad with the title “humble” and “mampu” belonging to the couple. The method used is semiotic theories of Roland Barthes. with a two-stage approach popularized by Roland Barthes, connotations and meanings denotation, meaning the disclosure of the symbols in advertising will be more striking. From the analysis found that the phrase statesman and populist become the focus of myths and hyperreality conducted by Jusuf Kalla and Wiranto in its advertising.Salah satu elemen politik dalam demokrasi modern adalah merebaknya iklan politik. Dalam pemilu 2009 di Indonesia salah satu pasangan yaitu Jusuf Kalla dan Wiranto juga melakukan iklan khususnya di televisi. Hal ini dilakukan untuk mendongkrak popularitas dan elektabilitasnya demi memenangkan pemilu. Di dalam iklan tersebut terdapat mitos dan hiperrealitas. Penelitian ini dilakukan untuk mengungkap mitos dan hiperrealitas yang ada dalam iklan dengan judul “humble” dan “mampu” milik pasangan tersebut. Adapun metode yang digunakan adalah teori semiotika Roland Barthes. dengan pendekatan dua tahap yang dipopulerkan oleh Roland Barthes, makna konotasi dan makna denotasi, pengungkapan makna simbol-simbol dalam iklan akan semakin mencolok. Dari analisis didapat bahwa frase negarawan dan merakyat menjadi fokus mitos dan hiperrealitas yang dilakukan oleh Jusuf Kalla dan Wiranto dalam iklannya.

Media and Religion: Study of Anti-Shi’a Propaganda in Yogyakarta Anang Masduki; Panqiang Niu; Agus Triyono
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131048

Some time ago, a rift arose between Sunnis and Shiites in Sampang, Madura. Then, banners spread across Yogyakarta stating that the Shia were heretical. On the internet, many websites sprang up claiming that anyone that justifies Shia is heretical. These were a form of propaganda, campaigning, or “proselytizing” that another group is deviant and infidel. This research tried to analyze the propaganda process in the media by radical groups against Shiite groups in Yogyakarta and to find out the techniques and tools used in it so that all parties could anticipate and map the potential conflicts. The research was conducted in Yogyakarta with a qualitative research type. Data collection was carried out by document review. The results showed that, first, propaganda provided a stimulus to the public to seek knowledge and information about the Shi’a group –and mainly conveyed a negative view of the Shi’a group. Second, this research found that the mechanism carried out was by providing information to the public by placing the media in strategic places. Third, the research identified that the propaganda theory used is Name-Calling, Glittering Generality, and Transfer, while the media used were billboards, banners, leaflets, and brochures.

PELATIHAN PERANCANGAN IKLAN LAYANAN MASY ARAKA T Gibran Pratishara; Anang Masduki
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2017)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v1i2.347

Iklan adalah sebuah keistimewaan. Iklan sudah menjadi satu dengan kehidupan kita. Dalam kehidupan sehari-hari, kita selalu dikelilingi dan diserang oleh iklan. Dimanapun, kita bertemu dengan iklan. Iklan terbagi dalam iklan cetak, iklan radio dan iklan televisi. Saat sekarang ini, iklan yang paling mudah menarik konsumen adalah iklan televisi. Tanpa mengesampingkan iklan cetak maupun iklan radio, iklan televisi lebih tepat sasaran dan efektif. Semua itu karena keunggulan audio visual yang dimiliki oleh televisi yang memberikan keterlibatan emosi bagi pemirsanya dengan menghadirkan komunikasi audio visual. Dengan semakin berkembangnya media yang melanda anak muda maka para pemuda sekiranya perlu dibekali keahlian membuat iklan yang bagus dan bermanfaat. Pengabdian ini ditujukan kepada anak-anak muda Muhammadiyah. Agar keahlian membuat iklan bisa digunakan untuk berdakwah. Pelatihan ini dilaksanakan dengan memberi pelatihan teknik dasar kamera, praktek mengambil gambar lalu diakhiri dengan materi editing video Kata kunci: iklan, pemuda, layanan masyarakatÂ

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