Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Al Tijarah

Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.
Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.