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All Journal Tourism Reserch Journal Jurnal Scientia Journal Hotspot (jh)
Tri Djoko Sulistio
Trisakti School of Tourism
Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Transportation Other

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The Influence of Accessibility And Facilities on Visitor Satisfaction in Mangrove Forests Pantai Indah Kapuk Tri Djoko Sulistio; Thalia Septiani
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.28

Abstract

Green nature in particular in Angke Kapuk Nature Park is a natural conservation area that is used for natural tourism activities and centered on the development of ecotourism. This mangrove forest nature park is a natural conservation area dominated by mangrove vegetation. Nature Park is very influenced by several things, especially accessibility and facilities provided. This research purposes to determine the effect of accessibility and existing facilities in Taman Wisata Alam to visitor satisfaction. The method of analysis used in this research is descriptive and quantitative method of regression. This method is do so that it can give conclusion and picture how accessibility and facility can influence visitor satisfaction. Based on the results of research on the Influence of Accessibility and Facilities to the Mangrove Forest Visitor Satisfaction in Pantai Indah Kapuk, it can be seen that the level of influence given variable X1 (Accessibility) to variable Y (Visitor Satisfaction) is 23.8% and the level of influence given variable X2 (Facility) to variable Y (Visitor Satisfaction) is equal to 76,3%. Therefore, managers should pay more attention to aspects that affect customer satisfaction
Performance of Marketing Assistants in Trisakti School of Tourism Tri Djoko Sulistio; Lyona Lyona
Journal Hotspot Vol. 1 No. 1 (2021): April
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.954 KB)

Abstract

Tourism schools must have a good and structured student acceptance flow. In this activity, it is assessed that the target of prospective students every year will be fulfilled with the help of competent human resources, namely marketing assistant. There are three things affecting each and every marketing assistant such as motivation, work environment, and job performance. This research aims to determine the influence of motivation (X) to work performance (Y) with work environment (Z) as a moderate. The research methods used is quantitative descriptive and the tool is SPSS 24. Data analysis uses simple linear regression analyses and multiple linear regressions with Moderated Regression Analysis (MRA) tests. The samples in this study were marketing assistants of Trisakti School of Tourism, Jakarta. The questionnaire given using random sampling techniques and measured with a questionnaire of 33 statements. The result shows that the work environment is not a moderation variable. It is found out that both motivation and work environment are influential together in determining performance. These results also prove that the working environment is as independent variable in conjunction with performance.
The Influence of Sales Promotion and Personal Selling on the Interest of Buying Wedding Package at ICE BSD Tangerang Selatan Shafira Nindita; Tri Djoko Sulistio; Michaela Michaela
Journal Hotspot Vol. 1 No. 1 (2021): April
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.153 KB)

Abstract

One of the antiquities of tourism is that MICE have benefit from various parties as well as the Indonesia Convention Exhibition which is the largest exhibition building in Southeast Asia. Many people have rented rooms especially for weddings at ICE BSD. In this case the existence of an interest in buying on a wedding package, can not be separated with sales promotion activities and personal selling carried out at the company and it is important to be owned by the company in terms of attracting interest in buying a wedding package. Therefore, the authors conducted research to determine how much influence the sales promotion and personal selling carried out at ICE BSD on the purchase intention of wedding package. The method used is descriptive quantitative, the data obtained from the distribution of questionnaries totaling 88 respondents. The sample collection method uses non-probability sampling technique. Data collection is done by distributing questionnaries using a Likert scale online using Google Forms. Analysis of the data in the study using SPSS. This study used a simultaneous test with 2 independent variables and 1 dependent variable. Likert scale uses with 4 scores. The results of the analysis through the test of determination show that sales promotion and personal selling variables have an effect on buying interest by 52,9% while the remaining 47,2% is influenced by other factors not examined in this study.
THE IMPACT OF BRAND IMAGE AND CONSUMERS TRUST ON PURCHASE DECISION AT STARBUCKS COFFEE PONTIANAK Tri Djoko Sulistio; Rina Fitriana
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

This study was conducted with the aim of knowing the effect of Brand Image (X1) and Consumer Trust (X2) on Purchase Decisions (Y) at Starbucks Coffee Pontianak. The method used in this study is quantitative using a sample of 90 respondents who were measured using a questionnaire consisting of 24 statements. The tests carried out in this study were validity tests, reliability tests, correlation coefficient tests, simple linear analysis, multiple linear analysis, correlation tests and hypothesis testing. Based on the research that has been done, namely Brand Image at Starbucks Coffee Pontianak with a mean of 3.05 in the good category, Consumer Trust at Starbucks Coffee Pontianak with a mean of 3.26 in the very good category and Purchase Decisions at Starbucks Coffee Pontianak with a mean of 2.95 in the good category. Brand Image and Consumer Beliefs have a strong relationship with Purchase Decisions. Brand Image (X1) and Consumer Trust (X2) have an influence on Purchase Decision (Y) by 71.6% and the remaining 28.4% is influenced by other factors not examined in this study.
Co-Authors Lyona Lyona Michaela Michaela Rina Fitriana Shafira Nindita Thalia Septiani