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All Journal Journal of Economics, Business, and Government Challenges COVIT Indonesian Journal of Business Analytics (IJBA) Jurnal Kabar Masyarakat
Nuruni Ika Kusuma Wardani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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The Influence Factors Interest in Buying on E-commerce Nuruni Ika Kusuma Wardani; Ignathia Martha Hendrati; Sishadiyati Sishadiyati
Journal of Economics, Business, and Government Challenges Vol 3 No 1 (2020): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i1.89

Abstract

Technology in Indonesia is currently experiencing rapid advances in information technology and communication, especially internet advancements. In Indonesia alone, people who use the Internet have increased very rapidly. With the large number of people using the internet in Indonesia, there is a trend of online shopping through websites or online shop applications. Based on these thoughts, it is interesting to examine whether the perception of ease of transaction and trust affect buying interest in e-commerce. The population in this study are consumers who use e-commerce. While the samples taken were 60 respondents. The analysis technique used is Partial Least Square (PLS). From this research it can be seen that the perception of ease of transaction and trust can contribute to e-commerce buying interest.
PENGEMBANGAN MANAJEMEN USAHA HOME INDUSTRI DI MANUKAN (TENGGER KANDANGAN) KECAMATAN BENOWO KOTA SURABAYA Ignatia Martha Hendrati; Nuruni Ika Kusuma Wardani; Kiky Asmara
COVIT (Community Service of Health) Vol. 2 No. 1 (2022): MARET 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v2i1.5221

Abstract

The Bread Bolu Roll business has been very promising for those who are involved in it, because bread is a delicious and filling snack. In addition to these two factors, bread Bolu Gulung also has many enthusiasts of all ages and various backgrounds. if you look at the competitors who are engaged in the same business, there are already quite a lot. with better taste innovations, beautiful and attractive sizes, economical prices, and most importantly healthy and hygienic by providing attractive packaging and labels so that partner products are able to compete and sell well in the market. home Industry Sponge Bread Rolls Tengger Kandangan District Benowo Surabayadoes not yet have regular customers, so it will increase its marketing by making attractive packaging and labels to find markets and even agents who want to sell it, so there will be many who help to develop the bread Bolu businessSteamed Rolls.The problems faced are (1) the entrepreneurial management has not been maximally carried out (2) has not been given good packaging on the products and (3) has not been given labeling to introduce their products. Keywords: bussines mangement, packaging , labelling
Pembentukan Brand Awareness Melalui Digital Marketing Pada UMKM Asmantoga Bunga Telang Kelurahan Medokan Ayu Nuruni Ika Kusuma Wardani; Novia Rizky Rahmadhani; Yusuf Priyoji Setiawan; Tessa Mirella Dwivina
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.565

Abstract

Digital marketing adalah bentuk pemasaran yang menggunakan teknologi digital. Peran digital marketing menjadi semakin penting seiring dengan perkembangan teknologi digital. Akan tetapi, masih banyak UMKM yang mengalami kesulitan dalam memahami dan menggunakan digital marketing, termasuk salah satunya UMKM di Kelurahan Medokan Ayu, UMKM Asmantoga Bunga Telang yang merupakan UMKM di bidang makanan dan minuman olahan yang dimiliki oleh Ibu Mimik. Metode survei dan Focus Group Discussion (FGD) dilakukan untuk mengidentifikasi berbagai kendala yang dihadapi.Hasil menunjukkan bahwa UMKM Bunga Telang masih terkendala dalam jumlah penjualan produk karena pemasarannya masih menggunakan cara berkeliling. Pembentukan brand awareness berupa evaluasi kendala pemasaran, pembuatan logo baru, label, serta repackaging produk pada UMKM Bunga Telang sangat diperlukan untuk dapat meningkatkan penjualan tersebut
The Effect of Product Differentiation and Electronic Word of Mouth (E-Wom) on Consumer Purchasing Decisions of the Richeese Factory in Surabaya City Arya Yudha Nugraha; Nuruni Ika Kusuma Wardani
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5068

Abstract

This study aimed to determine the effect of product differentiation and electronic word of mouth on consumer purchasing decisions of the Richeese Factory in Surabaya. This research used a quantitative research method and used the population of Richeese Factory consumers in Surabaya during the past year. A sample of 105 individuals was selected using non-probability sampling with an accidental sampling technique. Data was collected through conventional questionnaire distribution and measured using the Likert scale. The analysis utilized Partial Least Square (PLS). The results of this research indicated that each variable had a significant effect, both product differentiation and electronic word of mouth, on the consumer purchasing decisions of the Richeese Factory in Surabaya.
Analysis of Brand Image, Product Innovation, and Word of Mouth on Purchasing Decisions Tekiro in Surabaya Ainul Yaqin; Nuruni Ika Kusuma Wardani; Reiga Ritomea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5393

Abstract

This study aims to determine the effect of brand image, product innovation, and word of mouth on purchasing decisions of Tekiro in Surabaya. This study uses a quantitative method, namely by using 98 people as a research sample. The respondents were taken using a non-probability sampling method with a purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that brand image and word of mouth variables have a significant influence on purchasing decisions, but product innovation variables do not significantly influence purchasing decisions for Tekiro in Surabaya.
Co-Authors Ainul Yaqin Arya Yudha Nugraha Ignathia Martha Hendrati Ignatia Martha Hendrati Kiky Asmara Novia Rizky Rahmadhani Reiga Ritomea Ariescy Sishadiyati Tessa Mirella Dwivina Yusuf Priyoji Setiawan