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All Journal Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat
Dewi Megawati
Universitas Ibn Khaldun
Religion Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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SOCIAL MEDIA PROMOTION UNTUK MENINGKATKAN MINAT & DAYA TARIK PEMBELI UMKM AR2 COFFESHOP DI MASA PANDEMI COVID-19 DI DAERAH DRAMAGA LALADON BOGOR Rangga Shalyn Pancasakti Laksana; Dewi Megawati
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 6 No 1 (2022): Maret 2022
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.158 KB) | DOI: 10.32832/abdidos.v6i1.1219

Abstract

Dengan teknologi yang semakin berkembang serta Pandemi COVID-19 yang masih melanda indonesia, khususnya kota bogor menuntut UMKM AR2 COFFESHOP “saudara dio” agar lebih kreatif dan inovatif dalam melakukan pemasaran, hal itu dilakukan agar bisnis yang dijalankan dapat meningkat. Penelitian ini bertujuan untuk mengetahui : Bagaimana bentuk promosi yang dilakukan dan digunakan umkm coffeshop “saudara dio” di tengah pandemi COVID-19. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif. Teknik pengumpulan data yang digunakan dalam penelitan ini adalah wawancara, observasi, dan dokumentasi. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder. Data primer diperoleh melalui wawancara langsung dengan pemilik umkm coffeshop. Sementara itu data sekunder diperoleh melalui data yang dikumpulkan, diolah dan disajikan berupa buku-buku dan hasil penelitian terdahulu. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, display data dan Penarikan Kesimpulan atau Verifikasi. Hasil penelitian ini menunjukkan bahwa bentuk promosi yang dapat dilakukan umkm coffeshop “saudara dio”, yaitu Membuat promosi dengan menggunakan media sosial yang lebih menarik minat untuk pembeli.
Comparative Analysis of Financial Performance Before and During the Covid-19 Pandemic at BTPN Syariah Desmy Riani; Denia Maulani; Dewi Megawati; Hannisa Rahmaniar; Puspita Sari; NA Rumiasih
JAK (Jurnal Akuntansi) Kajian Ilmiah Akuntansi Vol. 9 No. 2 (2022)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jak.v9i2.4591

Abstract

This research aims to see the financial performance of BTPN Syariah before and after the COVID-19 pandemic as measured by profitability and liquidity ratios. The method used in this research is the quantitative data method, the type of data used is secondary data. By using financial data sourced from the balance sheet and profit and loss statements of BTPN Syariah in 2016-2020. This study uses a descriptive analysis method with a quantitative approach. Based on the results of research on financial performance as measured by profitability ratios with indicators of ROA, there was decrease before and after covid by 5.03 percent, which was caused by decrease in profit. The BOPO ratio there was decrease before and after covid by 6.35 percent, which was caused by decrease in operating income. However, ROA and BOPO are still in very healthy categorization, both before the pandemic and after the pandemic. In the NOM ratio, the performance before pandemic in less healthy category and after pandemic there was decrease by 0.39 percent to be unhealthy which cause by decrease in net operating income. The ROE ratio before the pandemic was in very healthy condition, after the pandemic there is decrease by 11.89 percent to be healthy enough. Then the measurement of financial performance using the liquidity ratio by the FDR parameter, financial performance both before and during the pandemic was in quite a Healthy condition. In the ratio of NPF, FAR, and Quick Ratio, the performance before and after the pandemic was in very healthy condition.
Co-Authors Andika Guruh Saputra Denia Maulani Desmy Riani Hannisa Rahmaniar Hikmatul Aliyah N.A. Rumiasih Puspita Sari Rangga Shalyn Pancasakti Laksana