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All Journal Jurnal Agrisep Agrifo : Jurnal Agribisnis Universitas Malikussaleh Jurnal Mahasiswa Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Fadli Fadli
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Journal : Jurnal Mahasiswa Agribisnis

 1 
BENCHMARKING ANALYSIS FOR CASCARA DEVELOPMENT STRATEGY AT CHARISMA CHARITA MSMEs (MICRO, SMALL, MEDIUM, ENTERPRISES) IN CENTRAL ACEH REGENCY Tri Arini Utami; Fadli Fadli; Martina Martina
Jurnal Mahasiswa Agribisnis Vol 2, No 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Charisma Charita MSMEs (Micro, Small, Medium, Enterprises) is a business that produces coffee husk product “cascara”, which is located in Berawang Dewal Village, Jagot Jeget District, Central Aceh Regency. The production of cascara in Charisma Charita is still low because it is not widely known by the public and product innovation is still minimal, especially in terms of variants, packaging and size. In addition, the promotion is also not optimal so the revenue obtained is still low. This research aims to conduct xagainst similar competitors to find competitive advantages, then formulating development strategies using SWOT analysis. Based on the results of the IFE and EFE matrix analysis, it showed that Charisma Charita MSMEs is in quadrant III position which focuses on the W-O (Weakness-Opportunity) strategy and resulting 6 alternative strategies. Keywords: Benchmarking, Cascara, Development Strategy, SWOT.
INCOME ANALYSIS AND BUSINESS CONSTRAINTS IN THE KELILING RICE REFINERY IN GAMPONG MEUNASAH BARO MUARA BATU DISTRICT NORTH ACEH DISTRICT (Case Study: The Efforts of Mr. Saiful Mahdi) Irma Dahliana; Zuriani Zuriani; Fadli Fadli
Jurnal Mahasiswa Agribisnis Vol 2, No 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

The presence of mobile rice milling machine really helps the society in grinding their grains. However, the income earned on the mobile rice milling business is erratic, often many times slightly. This research aims to find out the income earned and the obstacles in the mobile rice milling business of Mr. Saiful Mahdi in Meunasah Baro Village, Muara Batu Sub-district, Aceh Utara Regency. This research uses descriptive quantitative data analysis methods to look at the income that is received, and descriptive qualitative to see business constraints. The results showed that the total cost is IDR 127,785,000/year, gross revenue is IDR 768,055,500/year, and net income is IDR 307,392,750/year. The value of R/C Ratio amounted to 6.01 and B/C Ratio are 2.41 shows that Mr. Saiful Mahdi's mobile rice milling business deserves to be kept. A common constraint encountered there is 4. Keywords: Mobile Rice Milling, Business Revenues, Business Constraints.
Co-Authors Ade Firmansyah Tanjung Bagio Bagio Barmawi Barmawi Hayatul Rahmi Irma Dahliana Kembaren, Emmia Tambarta Martina, M Murdiana Murdiana Nurhajijah, Nurhajijah Suryadi Suryadi Tri Arini Utami Zuriani, Zuriani