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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Mahasiswa Agribisnis
Tri Arini Utami
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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THE ROLE OF WOMEN'S COFFEE COOPERATIVES (KOKOWA) TOWARD THE WELFARE OF COFFEE FARMERS IN BUKIT DISTRICT, BENER MERIAH REGENCY Emmia Tambarta; Hafni Zahara; Ade Firmansyah Tanjung; Erika Safira; Tri Arini Utami
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 2 No. 1 (2022): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i1.97

Abstract

The existence of cooperatives in coffee production, centers is expected to support and help the economy of coffee farmers. One of the best coffee producing areas in Indonesia is Aceh Province, this is proven because coffee produced in Aceh has been exported to various countries such as Europe. America and countries in Asia. Aceh coffee which is better known internationally is the type of Gayo Arabica coffee because it has a distinctive aroma and taste. (Tambarta, 2016) The name Gayo Arabica coffee arises because the best-tasting Arabica coffee comes from the Gayo highlands, namely Central Aceh and Bener Meriah districts. This research uses descriptive quantitative research methods. Quantitative descriptive is a method that describes the research topic with variables that can be measured quantitatively (Sugiyono, 2011). The research was conducted at the Women's Coffee Cooperative (KOKOWA) Bener Meriah Regency. This location was determined intentionally or purposively because the KOKOWA Cooperative is the only cooperative whose members are all housewives and coffee farmers (having dual roles). The method used in analyzing the data is descriptive qualitative analysis using a Likert scale instrument, which describes several question items arranged in a questionnaire and each question is given a score equal to the respondent's choice. Likert scale is a scale used to measure attitudes, opinions and perceptions of a group of people about social events or phenomena. This research produces TKT 1 with output targets in the form of (1) scientific publications in international research journals with accepted status, (2) HKI research reports with granted status, (3) publication of activities in print or online media.
BENCHMARKING ANALYSIS FOR CASCARA DEVELOPMENT STRATEGY AT CHARISMA CHARITA MSMEs (MICRO, SMALL, MEDIUM, ENTERPRISES) IN CENTRAL ACEH REGENCY Tri Arini Utami; Fadli Fadli; Martina Martina
Jurnal Mahasiswa Agribisnis Vol 2, No 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Charisma Charita MSMEs (Micro, Small, Medium, Enterprises) is a business that produces coffee husk product “cascara”, which is located in Berawang Dewal Village, Jagot Jeget District, Central Aceh Regency. The production of cascara in Charisma Charita is still low because it is not widely known by the public and product innovation is still minimal, especially in terms of variants, packaging and size. In addition, the promotion is also not optimal so the revenue obtained is still low. This research aims to conduct xagainst similar competitors to find competitive advantages, then formulating development strategies using SWOT analysis. Based on the results of the IFE and EFE matrix analysis, it showed that Charisma Charita MSMEs is in quadrant III position which focuses on the W-O (Weakness-Opportunity) strategy and resulting 6 alternative strategies. Keywords: Benchmarking, Cascara, Development Strategy, SWOT.
Co-Authors Ade Firmansyah Tanjung Erika Safira Fadli Fadli Hafni Zahara Kembaren, Emmia Tambarta Martina, M