Anju Ayunda
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ANALISIS TERHADAP PERILAKU KONSUMEN PRODUK FASHION MUSLIM Anju Ayunda; Lu’liyatul Mutmainah; Nurul Huda
Journal of Economics and Business Aseanomics (JEBA) Vol 3, No 2 (2018): Juli - Desember 2018
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.494 KB) | DOI: 10.33476/jeba.v3i2.962

Abstract

This study aims to determine how the level of consumers who are represented by respondents as the object under study to purchase Muslim Fashion product and how to choose in determining shopping place/media. Although consumers of Muslim Fashion product have understood Islamic sharia ethics, yet innovative breakthroughs continue to create exciting amenities and offers and eventually may influence to Muslims consumption behaviour.