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All Journal Jurnal Magister Manajemen Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Inovasi
Sorayanti Utami
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen Inovasi

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PENGARUH PERCEIVED VALUE TERHADAP AFFECTIVE LOYALTY DAN BEHAVIORAL LOYALTY MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL PEMEDIASI PADA PENGGUNA CREDIT CARD CO-BRANDING BANK ACEH Nandiya Deva Puspa Dewi; Sorayanti Utami
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.343 KB) | DOI: 10.24815/jmi.v11i1.16530

Abstract

This study aims to analyze the effect of perceived value on affective loyalty and behavioral loyalty through customer satisfaction as a mediating variable for users of the co-branding credit card of Bank Aceh Syariah. The research sample of 159 bank employees was taken by purposive sampling. Data collection uses a questionnaire and then the data is analyzed using statistical path analysis tools. The study found that perceived value has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. Perceived value has a positive and significant effect on customer satisfaction of Bank Aceh's co-branding credit card users. Customer satisfaction has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. The mediating effect of customer satisfaction in mediating the influence of the Perceived Value on Affective Loyalty and Behavioral Loyalty is partial mediation.
Co-Authors Abdul Rahman Lubis Agung Ade Yanuar Bulan Cut Nurul Fathia Jamhari Jamhari Jasman J Makruf M Rizkal Ramadhan Muhammad Nailan Edward Nandiya Deva Puspa Dewi