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All Journal Jurnal Gema Ngabdi Agrimansion: Agribusiness Management & Extension
Hayati Hayati
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS PEMASARAN SAYURAN HIDROPONIK DAN KONVENSIONAL DI KOTA MATARAM Cahayu Cahayu; Ni Luh Sri Supartiningsih; Hayati Hayati
JURNAL AGRIMANSION Vol 24 No 2 (2023): Jurnal Agrimansion Agustus 2023
Publisher : Department of Agricultural Social Economics Faculty of Agriculture University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v24i2.1469

Abstract

The aims of this study were: (1) To analyze the marketing channels for conventional and hydroponic vegetables in Mataram City; (2) Analyzing the marketing efficiency of hydroponic and conventional vegetables using the SCP method; (3) Analyzing obstacles in marketing hydroponic and conventional vegetables. The method used is descriptive method. The unit of analysis in this study is the hydroponic vegetable marketing system and the conventional vegetable marketing system. This research is located in the Mataram city area by focusing on three sub-districts namely Ampenan, Sekarbela and Selaparang Districts. The number of respondents taken by census was 15 people consisting of 6 hydroponic vegetable farmers and 9 conventional vegetable farmers. The data analysis used is marketing channel analysis and SCP analysis. The results of the study show: (1) Hydroponic and conventional vegetable marketing channels in Mataram City consist of two channels, namely channel I: Producers - Consumers, and channel II: Producers - Wholesalers - Consumers; (2) a) A more efficient marketing channel for marketing hydroponic vegetables is channel II. In lettuce marketing, the farmer's share value is 85.7%, profit distribution is 1%, and sales volume is 222Kg. Whereas in pakcoy marketing, the farmer's share value is 80%, the profit distribution is 1% and the sales volume is 44Kg. b) In conventional vegetable marketing, a more efficient marketing channel is channel II. In lettuce marketing, the farmer's share value is 83.3%, profit distribution is 1%, and sales volume is 125Kg. Whereas in pakcoy marketing, the farmer's share value is 80%, profit distribution is 1% and sales volume is 1140Kg; (3) Obstacles faced by farmers and marketing institutions include capital, price, climate, pests, seeds, and production.
Gerakan Laki-laki Sadar Stunting untuk Mencegah Stunting dan Mewujudkan Generasi Sehat Desa Lembuak, Kecamatan Narmada, Lombok Barat Hayati Hayati; Arifuddin Sahidu; Muktasam Muktasam
Jurnal Gema Ngabdi Vol. 5 No. 2 (2023): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v5i2.384

Abstract

Stunting is currently still a public health problem related to chronic malnutrition. Stunting cases also occur in Narmada District, West Lombok Regency, which has productive rice fields, livestock and poultry can develop well. The still high number of stunting cases is related to low nutritional intake, unequal gender roles in household food security and efforts to prevent stunting in the household. This community service activity (PKM) is aimed at raising awareness among men as part of society, religious leaders and community leaders regarding stunting and efforts to prevent it. Apart from that, this PKM activity is also aimed at optimizing the role of religious leaders, community leaders and youth leaders in carrying out stunting awareness outreach and prevention efforts to the community, especially men. The method for implementing extension activities is carried out in stages, namely the first stage at the village level and the second stage at the hamlet level. The method used is a participatory counseling method, namely brainstorming, participatory lectures, questions and answers, discussions and practice. The implementation of extension activities ran smoothly and effectively. There has been an increase in knowledge and a growing positive attitude towards extension materials. This is demonstrated by the compilation of a collection of outreach materials (Pocket Books), the enthusiastic attitude of local resource persons and the active feedback/participation of participants during the question and answer sessions and discussions.
Co-Authors Arifuddin Sahidu Cahayu Cahayu Muktasam Muktasam Ni Luh Sri Supartiningsih