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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Akbis: Media Riset Akuntansi dan Bisnis
LAKHARIS INUZULA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERPUTARAN TOTAL AKTIVA, PERSEDIAAN DAN PIUTANG TERHADAP RENTABILITAS EKONOMI PADA PT. MAYORA INDAH TBK PERIODE 2011-2016 LAKHARIS INUZULA
Akbis: Media Riset Akuntansi dan Bisnis Jurnal AKBIS Volume 2 Nomor 2 Tahun 2018
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.02 KB) | DOI: 10.35308/akbis.v2i2.930

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perputaran Total Aktiva, Pesediaan dan Piutang terhadap Rentabilitas Ekonomi. Teknik sampling yang digunakan Penelitian ini adalah purposive sampling dan menggunakan data Sekunder. Data diperoleh berdasarkan Laporan Keuangan yang dipublikasi pada PT. Mayora Indah Tbk Periode 2011-2016 dengan jumlah sampel sebanyak 6 data sampel. Teknik analisis yang digunakan adalah Regresi Linear Berganda, uji hipotesis menggunakan t- statistik, Uji F dan uji koefisien determinasi serta f- statistic untuk menguji pengaruh secara parsial dengan level of significance 5%. Selain itu juga dilakukan uji deskriptif mengenai perkembangan usaha pada PT. Mayora Indah Tbk. Berdasarkan hasil analisis data, menunjukkan bahwa Perputaran total aktiva memiliki pengaruh positif signifikan terhadap rentabilitas ekonomi. Hal ini sesuai dengan nilai koefisien regresi variable Perputaran total aktiva (X1) adalah sebesar 27,366. Variabel Perputaran Persediaan berpengaruh positif dan signifikan terhadap Rentabilitas Ekonomi, dengan koefisien regresi sebesar 9,726. Dan variabel perputaran piutang dengan nilai koefisien sebesar 0,918. Hasil uji serentak menunjukkan bahwa Perputaran Persediaan, Perputaran Persediaan dan Perputaran Piutang berpengaruh terhadap Rentabilitas Ekonomi, dengan koefisien determinasi sebesar 0,685 .Kata Kunci :       Perputaran Total Aktiva,Perputaran Persediaan, Perputaran Piutang dan Rentabilitas Ekonomi
BRAND TRANSFER BY HANDPHONE CONSUMERS IN THE CITY OF JUANG BIREUEN Ariska Ariska; Mulyadi Mulyadi; Imam Malik; Lakharis Inuzula
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 22, No 2 (2021): Volume 22, Nomor 2, Oktober 2021
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.079 KB) | DOI: 10.29103/e-mabis.v22i2.691

Abstract

Various studies that have been carried out in the City of Juang Bireuen to see how far mobile phone consumers have switched to other brands, the findings or results of this study show a very significant impact on the switching of mobile phone brands, so that mobile phone manufacturers are charged with the desires that are of interest to consumers. The results carried out in the City of Juang Bireuen with respondents who had changed to another cellphone brand at least 1 time with 100 respondents the sample population showed that all averages were influenced by advertisements, price changes, and dissatisfaction in a cellphone brand, causing brand switching. The results of this study indicate that advertising has a positive and significant effect on the transfer of mobile phone brands. Likewise, price changes have a positive and significant effect on the transfer of mobile phone brands. Both with dissatisfaction have a positive effect on switching brands of mobile phones. Price changes strengthen the relationship between advertising and brand switching with interaction, meaning that price changes are purely an interaction variable. Likewise, price changes strengthen the relationship between dissatisfaction with brand switching and interaction. Based on the results of this study, there are several recommendations for consumers and mobile phone manufacturers, with increasing consumer interest in changing cellphone brands, it is an important task for manufacturers to be able to satisfy consumer desires
Co-Authors Emalia Ariska Mulyadi Mulyadi Yundari, Yundari