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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Da'watuna: Journal of Communication and Islamic Broadcasting
Novita Sari
Universitas Sarjanawiyata Tamansiswa Yogjakarta
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Motivasi Ekstrinsik dan Komunikasi terhadap Loyalitas Karyawan dengan Komitmen Organisasi sebagai Variabel Mediasi pada CV Twin Setia Yogyakarta Novita Sari; Prayekti Prayekti
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 1 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.924 KB) | DOI: 10.47467/reslaj.v4i2.694

Abstract

This study aims to determine the effect of extrinsic motivation and communication on employee loyalty with organizational commitment as intervening variables. This type of research is quantitative research. The population is all employees at CV TWIN SETIA, Sewon Subdistrict, Panggungharjo, Sewon, Bantul, Yogyakarta. The sample is 44 samples or 44 respondents. Sampling techniques use saturated sampling techniques. The data collection method in this study was a questionnaire distributed to all employees of the CV TWIN SETIA. The data analysis techniques used multiple descriptive analysis, classic assumption test, linear regression, t test (partial), and coefficients of determination (R2). The results of this study showed that the influence of extrinsic motivation and communication on employee loyalty with organizational commitment as an insignificant variable mediating, communication had a significant positive effect on organizational commitment, and extrinsic motivation had a significant positive effect on employee loyalty. Keywords: Extrinsic Motivation, Comunication, Organizational Commitment, Employee Loyalty
Penelitian Sejarah Sosial Media   Kartini Kartini; Nurhayati Gultom; Novita Sari; Adelia Nur Annisa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.409 KB) | DOI: 10.47467/dawatuna.v3i3.3024

Abstract

This study aims to find out that social media has now become a trend in marketing communications. Social Media is an online media, with its users can easily participate, share and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. Some examples of social media that are currently developing are Instagram, Twitter, Line, Facebook, Youtube, and others. The use of social media as one of the most important promotional media. Most Indonesian people have made social media part of their lifestyle. Advances in science and technology, especially the internet, have changed the way people communicate from one to many to many to many. Keywords: history, social media
Co-Authors Adelia Nur Annisa Kartini Kartini Nurhayati Gultom Prayekti Prayekti