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Masnah Masnah
Universitas Nasional
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KOMUNIKASI PEMASARAN SOSIAL DALAM MERUBAH PERILAKUMASYARAKAT MENYIKAPI PENYAKIT LANGGANAN PADA ANAK Masnah Masnah; Nieke Monika Kulsum
Jurnal Ilmu dan Budaya Vol 39, No 45 (2015): Vol. 40, No 45 (2015)
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.233 KB) | DOI: 10.47313/jib.v39i45.374

Abstract

In developed countries, the pattern of health care has shifted, not overly paternalistic as in Indonesia. They had much to apply the concept of partnership or partnership between clinicians and consumers. On the other hand, in the communication era of health consumers have a goodunderstanding and proven health patients actively participate in addressing health problems, are important factors in creating a good climate of medical services. One of conducting social marketing in changing people's behavior to address high subscriptions disease in children, is the Foundation for Concerned Parents (YOP). Some of the concepts used in this study is theconcept of marketing communications, social marketing and consumer behavior. The approach of this research is descriptive qualitative. Data collection techniques were used: (1) in-depth interviews (2) nonpartisipatori observation, as well as exploring relevant data through books, websites, scientific journals, research reports, documents. From the overall results of the study, the outlines are social marketing communications management efforts undertaken by managers YOP using methods of marketing communications in order to change the behavior of health consumers. It is the most frequently performed activities of word of mouth and the internet (web, mailing lists, facebook, twitter, instant messenger) in an attempt to change the behavior of the middle class addressing subscriptions disease in children in Jakarta.
Pelatihan Menjadi Master of Ceremony (MC) Acara Formal untuk Pelajar SMK Yayu Sriwartini; Masnah Masnah; Neny Yusreini Sabrie; Ayu Lestari
Jurnal Pengabdian Pada Masyarakat Vol 6 No 3 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202163.790

Abstract

TRAINING TO BECOME A MASTER OF CEREMONY (MC) FORMAL EVENTS FOR VOCATIONAL STUDENTS. Master of Ceremony training for formal events was given to students of SMKN 62 class XI Department of Office Administration and Public Relations. Situation and problem analysis were done by digging up information about the activities needed by students. The resulting agreement with the school was to hold a Master of Ceremony training for a formal event, which was done virtually through the zoom application. Apart from being still a pandemic, it was also because of the school's request. The activity was given in three stages, namely pre-test, material giving and post-test which included practice and evaluation. The aim of the training was to improve the communication skills of students in guiding formal events. The results of the training showed that there was a cognitive change, namely the addition of knowledge about the functions and standards of MC for formal events and the addition of knowledge of verbal and non-verbal language processing skills. In practice, the change seen was an increase in the quality of communication in presenting formal events. The participants' communication anxiety began to decrease and they began to have self-confidence. Overall, the MC training for formal events ran smoothly, but the skills of students to become MC still need to be improved continuously.
Co-Authors Ayu Lestari Neny Yusreini Sabrie Nieke Monika Kulsum Yayu Sriwartini