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All Journal Ilmu dan Budaya Expose: Jurnal Ilmu Komunikasi
Nursatyo Nursatyo
Universitas Nasional
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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DOMINASI IDEOLOGI MEDIA DALAM PROSES PRODUKSI BERITA KASUS AHMADIYAH CIKEUSIK TAHUN 2011 DI MAJALAH TEMPO Nursatyo Nursatyo
Jurnal Ilmu dan Budaya Vol 40, No 56 (2017): Vol. 40, No 56 (2017)
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.42 KB) | DOI: 10.47313/jib.v40i56.420

Abstract

The violation of Ahmadiyah adherents in Cikeusik on February 6, 2011 widely reported by various media in Indonesia. One of the media that clearly states its position in defense of Ahmadiyah is a Tempo magazine. Tempo's position is oposite with the dominant view, that Ahmadiyah doctrines are not appropriate and deviate from Islamic doctrines. This article reviews the role of intra and extra media affecting the news production process in Tempo magazine. Through interviews with several informants from Tempo magazine, this study shows that media ideology of Tempo which is liberal, secular and pluralist very dominant with the news production process. Factors individuals, organizations, and extra media is subordinate to Tempo ideology. Even the media routines further strengthen Tempo ideology. In its news, Tempo seeks to follow the principle of journalism, that is the voice of the oppressed. Tempo considers Ahmadiyah as a oppressed group because always being the victims of violence from those who represent the dominant view.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL SITUS PEMBANDING HARGA TELUNJUK.COM Nursatyo Nursatyo; Dini Rosliani
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.865 KB) | DOI: 10.33021/exp.v1i2.430

Abstract

Abstract. The development of E-commerce in Indonesia has made the actors of digital industry create a price comparison site to help prospectice customers to make decisions in making a purchase. The existence of this price comparison business requires a marketing communication stratey than does not only make effort to draw the interest of the Internet users to visit to the site, but also on how to draw the attention of the online sellers and for them to cooperate. This article presents a digital marketing communication strategy of one of the price comparing websites in Indonesia, telunjuk.com, to increase their traffic. The research method used is the descriptive qualitative research method. Data were collected by interviewing key personnels at telunjuk.com i.e., Chief Marketing Officer as the the key informant and Digital Marketing Specialist as informant 1, and Content Specialist as informant 2. Besides that, the authors performed observations on the other price comparison sites and E-commerce sites through the internet media. The authors also performed a thorough rebiew of relevan print media. The result shows that the digital marketing communication strategy implemented by telunjuk.com in improving traffic is done through adding display advertising, SEM and SEO search engine optimization, and community platforms. Keywords: Digital Marketing Communication, Price comparison Sites
Co-Authors Dini Rosliani