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All Journal Jurnal Art Nouveau
Dinda Masfufah Hasyl
STMIK STIKOM SURABAYA
Arts Humanities

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PERANCANGAN REBRANDING NARWASTU AROMATHERAPY & BODY CARE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Hasyl, Dinda Masfufah; Fianto, Achmad Yanu Alif; Karsam, Karsam
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

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Abstract

Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore rebranding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the rebranding design drafting. From analysis of the data on designing this rebranding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this rebranding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.
PERANCANGAN REBRANDING NARWASTU AROMATHERAPY & BODY CARE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Hasyl, Dinda Masfufah; Fianto, Achmad Yanu Alif; Karsam, Karsam
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore rebranding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the rebranding design drafting. From analysis of the data on designing this rebranding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this rebranding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.
Co-Authors Achmad Yanu Aliffianto Karsam Karsam