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All Journal Jurnal Manajemen
Ira Lestari Sianipar
Universitas Prima Indonesia
Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOYJOY PT. AMERTA INDAH OTSUKA KOTA MEDAN Ruth Felicia Angelika Pasaribu; Ira Lestari Sianipar; Yona Flora Siagian; Vier Sartika
JURNAL MANAJEMEN Jurnal Manajemen Volume 5 Nomor 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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Abstract

The purpose of the study was to examine and analyze the promotion and price on purchasing decisions at PT. Amerta Indah Outsuka Medan. The approach of this research is a quantitative research. The population in this study were some customers of PT. Amerta Indah Outsuka Medan who purchased at PT. Amerta Indah Outsuka Medan. The classic assumption test used includes: normality test, multicollinearity test, and heteroscedestity test. This data analysis model uses multiple regression analysis. The research concludes that partially and simultaneously promotion price have a significant effect on purchasing decisions at PT. Amerta Indah Outsuka Medan.
Co-Authors Ruth Felicia Angelika Pasaribu Vier Sartika Yona Flora Siagian