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All Journal Journal Of Management Science (JMAS) Jurnal Manajemen Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) JURNAL ILMIAH GLOBAL EDUCATION Journal of International Conference Proceedings Mandiri: Jurnal Akuntansi dan Keuangan International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Ilmiah Global Education
Rahmat Hidayat
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

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The Effect of Social Media on Gen Z, Impulse Buying and Lifestyle in Purchase Decisions Hanifa Yasin; Julita Julita; Rahmat Hidayat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2559

Abstract

Social media provides wide and easy access to various brands, products, and user reviews. Generation Z can easily search for information about the products they are interested in, read reviews, and see recommendations from other users. This enables them to make more informed purchase decisions, but it can also lead to hasty decision-making. The purpose of this study is to examine the effects of social media on Gen Z, impulse buying, and lifestyle on fashion product purchase decisions in Medan City. This research adopts a quantitative approach. The population consists of Generation Z individuals in Medan City, with a purposive sample of 100 respondents. The research findings indicate that social media, impulse buying, and lifestyle have both partial and simultaneous effects on purchase decisions.
Determinants of Employee Performance PT. Perkebunan Nusantara in North Sumatra Dody Salden Chandra; Edisah Putra Nainggolan; Rahmat Hidayat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2575

Abstract

This study aims to analyze the determinants of factors that influence the performance of employees of PT. Nusantara Plantations in North Sumatra. Employee Performance is influenced by several factors including Compensation, Authentic Leadership Style, and Intrinsic Motivation. The population in this study is PT. Perkebunan Nusantara in North Sumatra and taking samples in Medan City, namely PTPN II, and PTPN III. This study used a quantitative approach, the data were analyzed using multiple linear regression analysis techniques. The results of the study show that partially and simultaneously compensation, authentic leadership style, and intrinsic motivation have a positive and significant effect on employee performance.
Co-Authors Chandra, Dody Salden Edisah Putra Nainggolan Erna Erna Gina Surna Hanifa Yasin Julita, Julita Parlindungan Parlindungan Surya Sanjaya