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All Journal International Journal Of Economics Social And Technology Journal of International Conference Proceedings
Hanifa Yasin
Universitas Muhammadiyah Sumatera Utara
Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Work Competency and Social Work Environment to Improve Employee Performance at PT Pertamina Hanifa Yasin; Julita Julita
International Journal Of Economics Social And Technology Vol. 1 No. 4 (2022): 2022, December
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v1i4.204

Abstract

Performance is a result of work achieved by a person in carrying out the tasks assigned to him based on skill, experience, seriousness and time. There are several factors that affect performance, namely, skills, competencies possessed, motivation, and individual commitment. This study aims to determine the ability of work and social work environments to improve employee performance at PT. Pertamina (Persero) Marketing Operation Region 1 HR Unit of Sumbagut. The research approach used is the type of associative research. The sample used was 60 people. Data collection techniques in this study used a questionnaire. Data analysis techniques in this study use validity, reliability, multiple linear analysis, and data processing in this study using the SPSS software program (Statistical Package for the Social Science) version 18.00 for windows. The results of this study prove that improving employee performance is influenced by work competence and the social work environment. The results of SPSS partially obtained at 0.013, which means that work competence can improve employee performance. while the social work environment is 0.029 which means that it is not a factor in improving employee performance. work competence can improve employee performance. While the social work environment cannot improve employee performance.
The Effect of Social Media on Gen Z, Impulse Buying and Lifestyle in Purchase Decisions Hanifa Yasin; Julita Julita; Rahmat Hidayat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2559

Abstract

Social media provides wide and easy access to various brands, products, and user reviews. Generation Z can easily search for information about the products they are interested in, read reviews, and see recommendations from other users. This enables them to make more informed purchase decisions, but it can also lead to hasty decision-making. The purpose of this study is to examine the effects of social media on Gen Z, impulse buying, and lifestyle on fashion product purchase decisions in Medan City. This research adopts a quantitative approach. The population consists of Generation Z individuals in Medan City, with a purposive sample of 100 respondents. The research findings indicate that social media, impulse buying, and lifestyle have both partial and simultaneous effects on purchase decisions.
Co-Authors Julita, Julita Rahmat Hidayat