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All Journal Jurnal Mantik Methosika: Jurnal Akuntansi dan Keuangan Methodist Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ilmiah Smart Journal Publicuho Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management
August Halomoan Siregar
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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Analysis of the Effect of Service Provision and Consumer Motivation on Consumer Purchases in Phone Store (Case Study on Metta Cell Denai) Cherry Cherry; August Halomoan Siregar
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of services and motivation on purchase decision of Metta Cell. This type of research is explanatory research. The population in this study were all consumers of Metta Cell during the 2020 period, totaling 9,351 consumers. The sampling technique used is the Slovin technique with an error tolerance of 10% so that as many as 99 samples are obtained. In the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis and the coefficient of determination as well as simultaneous test and partial test. The results showed that services and motivation partially or simultaneously have a positive and significant effect on purchase decision of Metta Cell. Based on the results of this study, the implications for management are to further improve services and motivation.
Analysis of the Influence of Innovation and Celebrity Endorser towards the Business Succes of PT Bukalapak.com tbk (Case Study on STMB MULTISMART Batch 19) Jenny; August Halomoan Siregar
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3063

Abstract

The purpose of this research is to determine the effect of Innovation and Celebrity Endorser toward the Business Succes of PT Bukalapak.com tbk. This is a quantitative research. Population of this research is all of STMB MULTISMART students batch 19, with total of 95 people. The sampling technique is done by using saturation sample where all population is used as sample. This study will be distributed with questionaire which is measured by likert scale. Data analysis using multiple linier regression analysis and coefficient of determination as well as simultaneous test and partial test. The result of the research indicates that there is a positive and significant influence both partially and simultaneously where the Innovation variable partially has value of tcount (10.040) which is bigger than ttable (1.98609) with significant value (0.000) is smaller than 0.05 while Celebrity Endorser has value of tcount (2.160) bigger than ttable (1.98609) with significant value (0,035) smaller than 0.05. Simultaneously, Innovation and Celebrity Endorser variable has value of Ftable (3.06) with significant value = 5% (0.05), which are Fcount (55.345) and sig.b (0.000b). This indicates that the result of the research accepts Ha and rejects H0, while coefficient of the determination of Adjusted R Square is 0.536. This indicates that Innovation and Celebrity Endorser variable explain their influence toward PT Bukalapak.com tbk success by 53.6% while the remaining 46.4% is the influence of other independent variables that are not studied in this research. Based on this research, the implication for the company is to do more of Innovation and be more selective in choosing Celebrity Endorser.
Co-Authors Alvin Wiliawan Cherry Cherry Defanny Agnes Tannando Ferry Hidayat Jenny Jenny Wijaya Mario Andrias Kiton Victor Victor