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All Journal Jurnal Mantik Methosika: Jurnal Akuntansi dan Keuangan Methodist Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ilmiah Smart Journal Publicuho Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management
August Halomoan Siregar
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Enrichment : Journal of Management

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Analysis of the Effect of Intellectual Intelligence and Emotional Intelligence in Improving Msme Business Success in Citraland Bagya City Medan August Halomoan Siregar; Jenny
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.081 KB) | DOI: 10.35335/enrichment.v12i4.862

Abstract

The purpose of this research is to find out how the influence given by intellectual intelligence and emotional intelligence in increasing the business success of MSMEs at the Citraland Bagya City Medan Complex. The research method that will be used is descriptive quantitative, while the data collection method used is a questionnaire which will then be measured with a Likert scale. The data analysis technique used is multiple linear regression analysis, partial testing, simultaneous testing and testing the coefficient of determination. The results of this study indicate that partially or simultaneously the variables of intellectual intelligence and emotional intelligence have a significant influence on the success of the UMKM business in the Citraland Bagya City Medan complex.
Co-Authors Alvin Wiliawan Cherry Cherry Defanny Agnes Tannando Ferry Hidayat Jenny Jenny Wijaya Mario Andrias Kiton Victor Victor