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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Louis Adhitama
Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
Languange, Linguistic, Communication & Media

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The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2 Louis Adhitama
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.173-181

Abstract

This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior.  In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
Identity Construction of Otaku and Weeaboo through Manga and Anime Louis Adhitama
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.436-443

Abstract

                Manga and Anime are known as the most famous Japanese works among their fans, otaku and weeaboo. Nowadays, it is easier to access manga and anime through the internet, and these works can influence otakus and weeaboos’ identity construction. This research is written to know the characteristics of otaku and weeaboo, the reasons why they identify themselves as otaku and weeaboo, and what method that otaku and weeaboo use to construct their virtual identity. This thesis uses a method of qualitative research and gathers all data by interviewing four informants with structured questions. Social identity by Henri Tajfel and identity theory in the virtual world by B. Coleman are used to connect the data from informants with the analysis. Through the theory application, there are some discoveries which relate to otaku and weeaboo. They have two main characteristics as information-fetishists and being obsessed with having merchandise which relate to manga and anime. Furthermore, the reasons otaku and weeaboo construct their virtual identity are improving themselves in the real world by exploring manga and anime characters and creating an ideal world in a virtual world for sharing the same obsession with each other. Moreover, otaku and weeaboo create avatars and memes as a way to show their constructed virtual identity and develop their talents. Keywords: manga and anime, identity construction, otaku and weeaboo, information-fetishist, virtual
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