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All Journal Gadjah Mada International Journal of Business MABIS: Manajemen dan Bisnis
Kresno Agus Hendarto
Forestry Research Institute of Mataram, Nusa Tenggara Barat
Economics, Econometrics & Finance Social Sciences

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The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention Kresno Agus Hendarto
Gadjah Mada International Journal of Business Vol 11, No 3 (2009): September - December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.351 KB) | DOI: 10.22146/gamaijb.5522

Abstract

In Indonesia, Law No. 40/2007 paragraph 74 on Limited Liability Corporation regulates corporate social responsibility (CSR). Although CSR is mandatory for Indonesian resource-based firms, only four months after its enactment, six parties have asked for a judicial review to the Constitution Court as to the mandatory implementation of CSR. They argue that the mandatory implementation of CSR might result in legal uncertainty, render businesses inefficient, decrease competitiveness, and trigger discriminative treatments. Using the cases of CSR after the earthquake in Yogyakarta, this paper aims at answering the question of whether the implementation of CSR will lead to a decrease in competitiveness. Harnessing a mixed method of qualitative and quantitative approaches, this paper examines the models of beliefs, attitudes, and purchase intentions of consumers toward a company implementing CSR. The first phase of this study used a focus group discussion (FGD) to collect data from those who had benefited from CSR, and was analyzed using the content analysis. The results of the first phase then became the basis for the second phase. In the second phase, data were collected by surveying parents of school children whose school buildings were reconstructed by CSR programs, and answers were analyzed using the partial least squares analysis. Results show that the conjecture that the implementation of CSR will result in a decrease in competitiveness is not true. It is evident that CSR program affects the attitudes of consumers toward the firm, and that attitude fully mediates the relation between beliefs and purchase intentions toward the products of the firm implementing CSR.
CONSUMER BOYCOTTS IN INDONESIA NATIONAL PRESS CONTEXT, 1982-MID 2010: A PRELIMINARY STUDY Kresno Agus Hendarto
Journal of Management and Business Vol 10, No 1 (2011): MARCH 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.629 KB) | DOI: 10.24123/jmb.v10i1.173

Abstract

The objective of this study is to describe how boycotts are released in Indonesia national press. The data were obtained from mass media using saturation sampling. Data obtained is analyzed using qualitative content analysis. The results showed that, as in other countries, in Indonesia, boycott has increased in quantity. In the boycott news, the country of origin target is released more than corporate target. Mostly the boycott in Indonesia is sponsored/triggered by groups. In this case, religious groups are the primary cause. In addition there are environmental and worker groups. Although the boycott in Indonesia is mostly intended to express dissatisfaction to particular corporate or country of origin actions, some boycotts are intended to establish social or political control to the boycott target.
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