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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Jurnal Ilmiah Ecobuss JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Abdimas Bina Bangsa Jurnal Ilmu Manajemen Advantage Empowerment Society JUMAD Journal Management, Accounting, & Digital Business Relasi : Jurnal Ekonomi TGO Journal of Community Development Jurnal Penelitian dan Pengkajian Ilmiah
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Fakultas Ekonomi Universitas Panca Marga Probolinggo
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : UNEJ e-Proceeding

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PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PERUSAHAAN OTOBUS AKAS IV PROBOLINGGO Tumini .; Mega Dwi Pratiwi
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The aim of this research was to determine the effect of Service Quality and Trust towards Customer Loyalty in Otobus Akas IV Probolinggo Company. The population in this study are all users of transportation services for Bus Bomel in the Company Otobus Akas IV Probolinggo about 132 people were taken samples 66 people were used as respondents in this study. Methods of data analysis used was multiple linear regression analysis. The results showed that simultaneously Quality of Service and Trust Customer Loyalty have significant effect on the Company Otobus Akas IV Probolinggo. The results of the hypothesis individual (partial) concluded that there are significant influences patially between independent variables and on dependent variables. The most dominant influence is variable Customer Loyalty Service Quality.
Co-Authors Agung Yatiningrum Agustina Pujiastuti Ajeng Tri Wahyuni Bachtiar Irawan Budi Hariyanto Dela Ayu Octaryanti H.M. Saiful Bahri Hamdan Amrullah Herlin Herawati Irvan Sumiafandi Joni Hendra Jonni Hendra Junaidi Junaidi Khusnik Hudzafidah Mega Dwi Pratiwi Moh Syafi' uddin Mohammad Saiful Bahri Nabila Maulidya Novilia Putri Febilina Reni Puspita Sela Seger Prihantono Sentris Ranjanis Siska Wulandari Sofiya Nur Jannah Syarif Hidayatullah Elmas Umi Rahma Dhany Widayanto, Mutinda Teguh Yekti Rahajeng Yekti Rahajeng Yusroniah Yusroniah