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All Journal JAM : Jurnal Aplikasi Manajemen
. Sunaryo
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Decision Sciences, Operations Research & Management

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Terhadap Customer Satisfaction Melalui Purchase Decision dan Fashion Interest dalam Pembelian Handbag Imitasi (Studi pada Mahasiswi di Kota Malang) Ike Cindia; Fatchur Rochman; . Sunaryo
Jurnal Aplikasi Manajemen Vol 14, No 2 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.336 KB) | DOI: 10.18202/jam23026332.14.2.18

Abstract

Abstract: This study was conducted to analyze the influence of reference groups on the purchase decision and fashion interest, then the influence of purchase decision and fashion interest on the customer satisfaction, and then the influence of reference groups towards customer satisfaction through the purchase decision and fashion interest. Research on the handbag became very exciting because imitation handbags booming and widely used in thecommunity, especially among female students in Malang. The sample in this study were taken by using the data collection method called purposive sampling. The number of samples that used were 115 respondents. The data obtained were analyzed by using PLS analysis technique (Partial Least Square) through the PLS software. Moreover, to test the hypothesis of the fifth, Sobel test was used to examine the relationship existing intervening variables in the hypothesis. The results showed that the reference groups have a significant positive effect on purchase decision and fashion interest. Then purchase decision and fashion interest also has significant positive effect on customer satisfaction. Furthermore, reference groups have a significant positive effect on customer satisfaction through the purchase decision and fashion interest.
Faktor-faktor yang Mempengaruhi Sikap Konsumen dan Minat Pembelian Produk Handbag Merek Tiruan (Studi pada Konsumen Wanita di Kota Malang) Ismi Nur Aisyah; Margono Setiawan; . Sunaryo
Jurnal Aplikasi Manajemen Vol 12, No 4 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: The recent phenomena shows that the rising of Indonesian society consumerism is marked by numerous shopping malls and behavior of consumers in Indonesia who adore fashion products overseas rather than local products. This study aims to identify and analyze the effect of status consumption, value consciousness, price-quality inference, social influenceon purchasing counterfeit brand of handbag towards consumer attitudes on counterfeit products. This study used quantitative methods by conducting explanative research. The population in this study was all female consumers in Malang and the samples were obtained 120 female consumers. The data analysis methods used path analysis. The results show that attitude may mediate the effect of consumption status, value consciousness, price-quality inference, and social influence toward purchase intention of counterfeit brand of handbag products. The attitude towards counterfeit products affect purchase intention.Keywords: status consumption, value consciousness, price-quality inference, social influence, consumer attitude, purchase intention, counterfeit brand of handbag.
Co-Authors Fatchur Rochman Ike Cindia Ismi Nur Aisyah Margono Setiawan