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All Journal JAM : Jurnal Aplikasi Manajemen
Fatchur Rohman
Faculty of Economics and Business, Universitas Brawijaya
Decision Sciences, Operations Research & Management

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THE ROLE OF QUALITY LIFE AS A MEDIATION EFFECT OF PERCEIVED VALUE AND TOURIST SATISFACTION ON BEHAVIOURAL INTENTION Meta Bara Berutu; Fatchur Rohman; Ananda Sabil
Jurnal Aplikasi Manajemen Vol 20, No 1 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.16

Abstract

Tourism is one of the fastest-growing industries in the world. It is one of the engines of global development, including in Indonesia. This research will look at important aspects that can influence tourist behavior concerning tourism places. The respondents of this research were tourists who had visited Bromo Mount using the purposive sampling technique with a total sample of 240 respondents. The method of data collection is using questionnaires and data analyzed with PLS-SEM. The results showed that perceived value and tourist satisfaction had a significant positive effect on behavioral intention. The quality of life can be a mediator between the independent and dependent variables. Quality of life is one aspect that can be improved from the emotional side that influences many aspects so that tourists can revisit the intention and word of mouth of Bromo Mount to meet the specified tourist targets. Furthermore, researchers are expected to do more extensive research by considering the aspect of QoL at the family, community, and country level.
THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES Kardina Yudha Parwati; Fatchur Rohman; Astrid Puspaningrum
Jurnal Aplikasi Manajemen Vol 19, No 1 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.14

Abstract

This research is conducted to analyze the effect of cognition and affection factors on consumer loyalty, the object used in this research is the consumer of local fashion product Cotton Ink. The main purpose of this research is to analyze and describe the relationship between self-congruity, celebrity endorsement, brand attitude, and brand loyalty. Besides, this research analyzes the role of brand attitude as the mediating variable of the relationship between self-congruity and celebrity endorsement toward brand loyalty. This research contribution is giving additional insight into the relationship between variables on the Cognition-Affect-Behavior Paradigms.
EFFECT OF PATIENT-CENTERED CARE ON SERVICE QUALITY AND SATISFACTION LEVEL OF BPJS INPATIENTS IN BAPTIST HOSPITAL BATU Estri Aditya Pradani; Fatchur Rohman; Siswanto Siswanto
Jurnal Aplikasi Manajemen Vol 16, No 1 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.569 KB) | DOI: 10.21776/ub.jam.2018.016.01.11

Abstract

This study aims to determine the effect of PCC implementation and its relation to patient satisfaction, either directly or indirectly, with the quality of service as mediating factor. This research is an explanatory research with cross-sectional approach. This study aims to determine the effect of (1) PCC implementation, (2) technical service quality, (3) functional service quality, and (4) patient satisfaction level. The study was conducted during March-April 2017 in inpatient unit of Baptism Batu Hospital, with the sample of 100 people. Data were collected using questionnaires measuring the perception of patients using a 5-point Likert scale. Data were analyzed using SMART-Partial Least Square. PCC has a direct effect on service quality, but it was not significant. PCC had an indirect effect on patient satisfaction, especially through functional service quality. Overall, functional service qualitydirectly affected patient satisfaction with the greatest total effect. PCC should be implemented with respect to service quality to create patient satisfaction.
THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Neoda Farizan; Fatchur Rohman; Ananda Sabil Hussein
Jurnal Aplikasi Manajemen Vol 17, No 1 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.14

Abstract

This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community. Marketers are required to build brand identity, brand image, perceived quality of loyalty both directly and indirectly with the level of customer satisfaction as a mediation variable on Fresh Juice Bintaro. Type of research conducted using explanatory research with survey method. The sample was 127 respondents with proportionate random sampling technique — an analytical method using PLS SEM with PLS warp software. The research instrument test included an inner model test, outer model, path diagram conversion, estimation, goodness of fit and hypothesis tester (Resampling Bootstrapping). Test the hypothesis directly using t-test. The result of the analysis shows that brand identity has no positive and significant effect on customer satisfaction and customer loyalty, brand image has a positive and significant impact on customer satisfaction and customer loyalty. Perceived value also has a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction also has a positive and significant effect on customer loyalty.
Co-Authors Ananda Sabil Hussein Astrid Puspaningrum Estri Aditya Pradani Kardina Yudha Parwati Meta Bara Berutu Neoda Farizan Siswanto Siswanto