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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Ekonomi Bisnis
Djumilah Hadiwidjojo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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Analisis Kepuasan Pasien sebagai Mediasi Pengaruh Kualitas Pelayanan Kesehatan terhadap Citra Rumah Sakit Umum Daerah (RSUD) Arifin Achmad Pekanbaru Diskha Marzaweny; Djumilah Hadiwidjojo; teddy chandra
Jurnal Aplikasi Manajemen Vol 10, No 3 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.812 KB) | DOI: 10.18202/jam.v10i3.448

Abstract

Abstract: The purpose of this research is to investigate the relationship between healthcare quality, patient satisfaction and the image of Arifin Achmad Pekanbaru General Hospital, and the mediating effect of patient satisfaction. Healthcare quality in this research was measured using Servqual model from Parasuraman et al. Sample in this research were 100 inpatients who are undergoing treatment at the Arifin Achmad Pekanbaru General Hospital at the time of data collection / interviews conducted in July 2011, with the following criteria: a) Patients had undergone inpatient treatment for a minimum of 2 days. b) Patients was conscious and able to communicate properly. c) Patients are not children. d) Patients are not hospital employees or their families. Hypotheses testing in this research were analysed using Path Analysis. The results indicate that healthcare quality has a positive and significant impact on patient satisfaction and the hospital image. Patient satisfaction has also significant impact on hospital image. Moreover, patient satisfaction appears to play mediating role in relationship between healthcare quality and the image of Arifin Achmad Pekanbaru General Hospital.Keywords: healthcare quality, Patient satisfaction, Hospital image
Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya) Edi Purwanto; Djumilah Hadiwidjojo; Kusuma Ratnawati
Jurnal Aplikasi Manajemen Vol 11, No 2 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.57 KB)

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Abstract: This study is directed to obtain empirical evidence about the effect of brand awareness and brand association toward brand preference and seek the role of brand preference as the mediating variable among brand association brand awareness toward brand loyalty. Population of this research is the assisted- farmers of PT.Agro Sejahtera Indonesia (Asterindo) located in Wajak ad Batu. The sample consists of 80 respondents. The data analysis used in the study utilizes path analysis. The results showed that brand awareness and brand association directly affect brand preferences and the preferences are able to mediate the influence of brand awareness and brand association to brand loyalty. To increase awareness and brandassociation, organization should improve the company’s brand image through accessible media such as the internet, radio, and television. Companies need to conduct event marketing activities, such as directionalactivities and products trial on the field for mutual exchange of ideas and information to the fellow users; thus it will be able to create emotional bonds with brands. In addition, it needs to conduct an analysis on the map of competitors’ strength related to the promotional activities maps undertaken.Keywords: awareness, associations, preferences and brand loyalty
Co-Authors Andarwati Andarwati Diskha Marzaweny Edi Purwanto Ika Kusumasasti Kusuma Ratnawati Lutfiatur Rosyidah M Muslich Mustadjab Rofiaty, Rofiaty Soemarno Soemarno Sri Muljaningsih teddy chandra Tirza Megawati