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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Sauptika Kancana
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Decision Sciences, Operations Research & Management Library & Information Science

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Sikap Konsumen Terhadap Produk Honda Beat Pop Wisnu Murti Wijaya; Sauptika Kancana
Jurnal Paradigma Vol 22, No 1 (2018): Januari 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v22i1.4893

Abstract

This study aims to determine the attributes which are used to measure consumer
PENENTUAN PRIORITAS PENINGKATAN KUALITAS JASA DENGAN MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE ANALYSIS (IPA) DAN INDEKS POTENTIAL GAIN CUSTOMER VALUE (PGCV) Nur Hakim Arifianto; Sauptika Kancana; Adi Soeprapto
Jurnal Paradigma Vol 23, No 2 (2019): Juli 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i2.5014

Abstract

The purpose of the research is (1) analyzing the level of conformity betweenexpectations (importance) customer and performance (performance) of the company against the quality of services provided by Yamaha Motorcycle repair shop (2) Determine the priority Quality improvement based on the level of conformity and index of Potential Gain Customer Value (PGCV) to improve the quality of services provided by Yamaha Motorcycle repair shop. The population in this research is a customer Yamaha Motorcycle repair shop Demangan Yogyakarta for approximately arround 2 months April 2019 till June 2019.Determination of the number of samples will be determined by the level of Confidance 95% and margin of error is 10% then obtained the number of samples as many as 98 people. The sampling techniques used in this study were based on Non Probabiliy Sampling methods using the Accidental Sampling approach.The results showed that (1) the level of conformity between expectations (importance) of the customer and performance (performance) of the company against the quality of services provided by the Yamaha Motorcycle repair shop Demangan Yogyakarta has an average level of conformity Below 100% of which is 88.30%. 88.30% means the company lacks or does not fulfill what is considered important by the customer and the service has not beensatisfactory; (2) Priority of improvement of service quality (top priority in the Quadrant A IPA diagram with index PGCV) namely: 1) Workshop Yamaha new source Motor Demangan has a complete spare parts, 2) equipment used Yamaha Workshop new source Demangan complete, 3) Employees Yamaha Motorcycle repairshop Demangan tell the customers when the service is certainly motorbike will be delivered, 4) Employees Yamaha Motorcycle repair shop Demangan always ready in responding to customer demand, 5) Mechanics workshop Yamaha Motorcycle repair shop Demangan fast In servicing motorcycles, 6) Employees Yamaha Motorcycle repair shop Demangan always able to answer questions related to Yamaha motorcycles, 7) Employees Yamaha Motorcycle repair shop Demangan always prioritize the expectations of customers.
ANALISIS PERSEPSI PELANGGAN TERHADAP KUALITAS JASA DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) Amirah Qulbi Chairissa Al Cholili; Sauptika Kancana
Jurnal Paradigma Vol 27, No 1 (2023): Januari 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8973

Abstract

             The objectives of the study are first, to know how customers perceive the service quality of Hotel Santika Gresik with an Importance Performance Analysis (IPA) method and second to determine the priority of service quality improvement at Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method.            The population in this study is who have used the services at Hotel Santika Gresik and the sample in this study are customers who have used the services at Hotel Santika Gresik in the period November 2020 – April 2022. Determination of the number of samples will be determined with a 95% level of confidence and a margin of error of 10%, the number of samples obtained is 96 respondents. The researcher's decision to increase the sample to 98 respondents so that the sample is better at representing the population and the results are better generalized. The sampling technique used in this study is based on the Non Probabilistic Sampling method using a purposive sampling.            The results show that (1) the level of conformity between the interests (importance) of customers and the company's performance on the quality of services provided by Hotel Santika Gresik has an average level of conformity below 100%, which is 95.41%, which means Hotel Santika Gresik still lacking or not fulfilling what is considered important by customers and the service is not fully satisfactory; (2) the priority of improvement on the service quality of Hotel Santika Gresik according to the Importance Performance Analysis (IPA) method is that Hotel Santika Gresik employees serve customers quickly, the behavior of Hotel Santika Gresik employees is able to grow customer trust in them, Hotel Santika Gresik always strives to store proprietary data the customer properly and without error, the equipment owned by Hotel Santika Gresik is complete; (3) the priority of improvement on the service quality of Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method is that Hotel Santika Gresik employees give individual attention to customers with the highest number of 3.86 and the lobby room at Hotel Santika Gresik is clean and comfortable to get the lowest value is 2.77.
Alternatif Strategis Sebagai Upaya Peningkatan Daya Saing UMKM (Studi Kasus Sambal Dadak Mas Arbi) Axelliano Dinovan; Sauptika Kancana; Ahmad Zaki; Raffi Rifky; Restu Achmad Yurianto
Jurnal Paradigma Vol 27, No 2 (2023): Juli 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10110

Abstract

Sambal Dadak Mas Arbi merupakan salah satu kuliner UMKM berkonsep Pecel Lele yang menjadi favorit masyarakat jogja, terutama bagi pekerja kantoran dan mahasiswa kost dikarenakan harganya yang murah terjangkau, rasanya yang enak, dan mudah untuk didapatkan. Tujuan dari riset ini adalah memformulasikan alternatif strategi bersaing yang unggul dan kebijakan bisnis yang sesuai dengan melalui 3 tahapan metode analisis: Stage 1 Input Stage (EFE MATRIX, CPM, IFE MATRIX), Stage 2 Matching Stage (SWOT MATRIX, SPACE MATRIX), Stage 3 Decision Stage (QSPM) di bisnis Sambal Dadak Mas Arbi. Melalui Input Stage ditemukan posisi kuadran 1 yang berarti menggunakan strategi Agresif. Selanjutnya untuk Matching Stage dikemukakan untuk strategi SO yaitu dengan mengurangi porsi, menambah platform online, menambah variasi paket, menambah cabang yang dekat dengan universitas/kantor lain. Lalu selanjutnya untuk Decision Stage melalui QSPM ditemukan bahwa skor untuk 2 alternatif strategi yaitu mengurangi porsi dengan menambah cabang, adalah 3,22>2,85 yang menunjukan bahwa strategi yang tepat untuk bisnis Sambal Dadak Mas Arbi adalah mengurangi porsi untuk mempertahankan harga murah.
Co-Authors Adi Soeprapto Ahmad Zaki Amirah Qulbi Chairissa Al Cholili Axelliano Dinovan Nur Hakim Arifianto Raffi Rifky Restu Achmad Yurianto Wisnu Murti Wijaya