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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Universitas Batanghari Jambi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business Journal of Humanities and Social Studies International Journal of Educational Management and Innovation (IJEMI) ETNIK : Jurnal Ekonomi dan Teknik Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Serat Acitya
Tri Widarmanti
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Brand Positioning untuk Keunggulan Bersaing pada Aplikasi Transportasi Online Menggunakan Sentiment Analysis (Studi pada: Go-Jek dan Grab) Mufrihah Fitriyani; Tri Widarmanti
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3661

Abstract

The development of technology and information in the industrial revolution 4.0 an impact on the increasing number of internet users. Social media is a place to express opinions, share and receive information in a short time to produce User Generated Content (UGC). Not only individuals, but companies also use social media to interact with their customers to understand the company's position in the eyes of customers. Through brand positioning on social media, companies can compare with competing companies to measure their competitive advantage on social media. This study aims to determine the brand positioning and competitive advantage of the top brands of online transportation applications in Indonesia, namely Go-Jek and Grab via Twitter. The method used in this research is a mixed method. This study obtained data through crawling data on Twitter using RStudio version 4.2.2 software. The data processed in this study is UGC in the form of tweets with the keywords "goride" and "grabbike" which are products of each online transportation brand. Data collection in this study was carried out from November 1 2022 to November 30, 2022. Then the data was processed using sentiment analysis and text visualization using Wordcloud to analyze what topics are frequently discussed by users. The results show the position as well as the advantages and disadvantages of each online transportation application.
Analisis Sentimen Mengenai Kualitas Layanan Jasa Ekspedisi Shopee Xpress Pada Media Sosial Twitter Tri Widarmanti; Aisyah Munisera
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4077

Abstract

Technological advances in Indonesia has developed rapidly so that it cannot be separated from people's lives. This technological advancement has had a significant impact on e-commerce and increased usage of delivery services. The more shipping services available, the tighter the competition will be, so the freight forwarders must prepare well if they want to survive in this business competition. Shopee Xpress is one of the expedition services in Indonesia which was developed directly by Shopee so that every package that uses this expedition will be sent and handled directly by the official team from Shopee. However, many customers complain about Shopee Xpress expedition services regarding late delivery, untracked, damaged or lost packages and unfriendly employees. This study aims to understand consumer opinion on the quality of Shopee Xpress services on Twitter using positive and negative sentiments. Research data was collected for 3 months from 01 November 2022 to 30 January 2023. The data obtained was then processed using the Naïve Bayes Classifier algorithm with a sentiment analysis method based on the dimensions of service quality. The word cloud is used to describe the words that appear most frequently in each dimension of service quality based on their sentiments. The results show that the model produces an accuracy value of 86.33% which indicates that the model has described the accuracy of the data properly and is valid. Negative sentiment dominates consumer opinion regarding Shopee Xpress with the reliability dimension being the most discussed. Furthermore, based on word cloud visualization, there are several things that consumers often complain about in each dimension as a material for consideration to improve the quality of Shopee Xpress services. The results of research related to Shopee Xpress consumer opinion on Twitter social media can be used by the company as material for consideration to improve and improve the quality of services provided in order to maintain customer loyalty.
Co-Authors Agus Kusnayat Aisyah Munisera Alya Afina Arif Partono Prasetio Clarissa Safira Maharani Deni Sukma Eka Atmaja Denny Darlis Dida Diah Damayanti Dino Caesaron Gadang Ramantoko Kemas Muslim Lhaksmana Khansa Amaradiena Mufrihah Fitriyani Muhammad Rakha Nugraha Murman Dwi Praseti Rachel Anggraini Alamsyah Ridia Anggraini Rino Andias Anugraha Salsabila, Alpama Saragih, Romat Widya Amalia Cahyani