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Nina Fitriana
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Economics, Econometrics & Finance

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PENGARUH BUDAYA ORGANISASI DAN LOYALITAS KERJATERHADAP KINERJA PEGAWAI PT PLN (PERSERO) UNITINDUK PEMBANGKITAN SUMATERA BAGIAN SELATAN Muhammad Hairul; Muhammad Ridwan; Nina Fitriana
JURNAL KOMPETITIF Vol 9, No 2: Edisi Juli-Desember 2020
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v9i2.711

Abstract

The purpose of this study was to determine the influence of Organizational Culture  and Job Loyalty  as independent variables to be examined for their effects on employee performance either jointly or simultaneously or partially. After conducting a literature review and hypotheses, data was obtained from the distribution of questionnaires for 60 employees of PT PLN (Persero) South Sumatra Main Generation Unit, and then analyzed the data obtained using quantitative data analysis.The results of this study showed that the influence of Organizational Culture  and Job Loyalty  simultaneously obtained a significant value of F of 0.000 which is smaller than α of 0.05 (0.000 <0.05) so that Ho is rejected and H1 is accepted, meaning that there is an influence. significantly between Organizational Culture  and Job Loyalty  together on Employee Performance at PT PLN (Persero) South Sumatra Generation Main Unit. The partial test for the Organizational Culture variable obtained a significant t value of 0.000 which is smaller than α of 0.05 (0.000 <0.05) meaning that partially Organizational Culture  has an effect on Employee Performance and the results of the Work Loyalty variable) has a significant value of 0.000 which is smaller than α of 0.05 (0.000 <0.05) which means that partially there is a significant influence between commitment to employee performance.Keywords :Employee Performance, Organizational Culture and Work Loyalty.
PENGARUH DIMESI PELAYANAN TERHADAP KEPUTUSAN PELANGGAN MENGINAP DI HOTEL AMARIS PALEMBANG Salman .; Nina Fitriana; Rio Herdianto
JURNAL KOMPETITIF Vol 8, No 2: Edisi Juli-Desember 2019
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v8i2.572

Abstract

ABSTRACT This study aims to determine the effect of physical tangible, reliability, and responsiveness, assurance, and empathy on the decision of customers staying at the Hotel Amaris Palembang, to analyze the dominant variables affecting the decision customers who stay at Amaris Hotel Palembang, so the analytical method used is multiple linear regression analysis, as well as hypothesis testing consisting of partial tests and simultaneous tests. The results of multiple linear regression analysis showed that the value of sig <0.05. this means that the five dimensions of service (physical evidence, reliability, responsiveness, assurance, empathy) significantly influence customer decisions. From the results of the analysis of the dimensions of service namely physical evidence, reliability, responsiveness, assurance, and empathy show that the dimensions of service provided by Amaris Hotel Palembang can provide decisions to customers, the results of an analysis of the five dimensions of service then the dominant variable affecting customer decisions is assurance ( guarantee). This appears in the value of the regression coefficient = 0.192 and the value of t arithmetic = 3.640 which is greater than the other variables, besides that the smallest value of reliability sig is equal to 0,000. It can be said that the smaller the value of pvalue, the greater the effect on customer decisions. Keywords: Service Dimensions, Customer Decisions
ANALISIS STRATEGI PEMASARAN JASA PARIWISATA PADA PT RADEN GEMPITA WISATA TOUR & TRAVEL PALEMBANG Nina Fitriana; Noviarni .
JURNAL KOMPETITIF Vol 4, No 2: Edisi Juli-Desember 2015
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v4i2.209

Abstract

Abstract A thriving business world in Indonesia increasingly heavy in the position as the industry and employers in dealing with other industry competitors. Strategies and appropriate consideration should be owned businesses in the face of competition .PT  Raden  Gempita Travel and Tour l is one of the travel agencies in Palembang in marketing their products PT Raden Gempita Tour and Travel using the marketing mix strategy which consists of product, price, promotion, place, people, procces, physical evidence. The purpose of this study was to identify and analyze the marketing strategy services using the marketing mix variables were performed by the company to increase sales of tourism services. Result  of research shows that; The first, from the aspect of promotion lowest level according to 51.84% of respondents Raden Gempita Tour and Travel is still not optimal in promoting the product, this is due to the ineffectiveness of the distribution of brochures, advertisements either by newspaper, television, the Internet or in the form of billboards , Both companies can use the model of growth through horizontal integration strategy for the control of competitors. Keywords: Marketing Strategy, Tourism Services 
PENGARUH KOMUNIKASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. ABADI LESTARI MANDIRI PALEMBANG Nina Fitriana; Frecilia Nanda Melvina
JURNAL KOMPETITIF Vol 10, No 1: Edisi Januari-Juni 2021
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v10i1.756

Abstract

This study aims to determine the influence of communication and organizational culture on the performance of employees of PT. Abadi Lestari Mandiri Palembang, either partially or simultaneously.The method used is a descriptive method with multiple regression analysis. The population in this study were employees at PT. Abadi Lestari Mandiri Palembang, amounting to 45 people.    The results of this study indicate that simultaneously communication and organizational culture have an influence on the performance of the employees of PT. Abadi Lestari Mandiri. Organizational culture variables have a dominant influence on the performance of PT. Abadi Lestari Mandiri Palembang with a value of 0.836%.
PENGARUH TINGKAT PENCAPAIAN PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI KOTA PALEMBANG Nina Fitriana
JURNAL KOMPETITIF Vol 3, No 2: Edisi Juli-Desember 2014
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v3i2.91

Abstract

Human resources is an important element in economic growth. To improve the quality of human resources then education has a very important role.This study aimed to examine the influence of the level of educational attainment on economic growth of Palembang.The data used in the form of time series in 1992-2011 to obtain a description of the influence level of educational attainment on economic growth Palembang city  with analysis OLS (Ordinary Least Square). Recursive models are used to see the effect of the level of educational attainment on economic growth Palembang CityThe results showed that the level of educational attainment, changes in GDP per capita the previous year and the change in the number of teachers the previous year significantly affect the level of educational attainment. Educational attainment level estimation results, the number of schools significantly affect education spending. Furthermore, the education expenditure estimates, the inflation rate and the unemployment rate significantly affects the GDP per capita of Palembang. Keywords: Educational achievement, Economic growth. 
PENGARUH MOTIVASI DAN KOMITMEN KERJA TERHADAP KINERJA PEGAWAI PADA PERWAKILAN BPKP PROVINSI SUMATERA SELATAN R Roswaty; Nina Fitriana
JURNAL KOMPETITIF Vol 9, No 1: Edisi Januari-Juni 2020
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v9i1.636

Abstract

This research was attempted to determine and analyze the influence of motivation and work commitment on employee performance at the BPKP Representative of South Sumatra Province. In framework of how employees can work as good as possible and employees have high motivation and commitment to work in completing work. Therefore, the objective this research was to find out the significant influence of motivation and work commitment on employee performance. The sample in this research was taken from permanent employees of the BPKP Representative of South Sumatra Province totaling 60 peoples. In analyzing the data used quantitative and qualitative analysis that contains the distribution of items from each variable, then multiple regression analysis and hypothesis testing. Based on the regression equation, the constant value of 0.543 (positive) shows that if motivation (X₁) is 0.587 and work commitment (X₂) is 0.324, it means motivation (X₁) and work commitment (X₂) have a relationship in influencing employee performance (Y) of 0.534. The result of F count is 8.651 greater than Ftable 237. So Ho was rejected and Ha was accepted, meaning that there is a significant influence between motivation and work commitment on employee performance. The correlation coefficient of 0.544 is positive, meaning that there is a correlation or relationship between the variables of motivation and work commitment to employee performance. The better the motivation and work commitment, the greater the influence on employee performance. The coefficient of determination is 0.296 (29.6%). The calculation gives the meaning that the performance variable is 29.6%. So the results of this study open opportunities for 70.6% to examine other variables outside the independent variables in this research.                                   Keywords: Motivation, Commitment and Performance
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KEPUASAN KERJA DAN DAMPAKNYA TERHADAP KINERJA KARYAWAN PT. (PERSERO) PLN DI PALEMBANG Lusia Nargis; Kamariah .; Nina Fitriana
JURNAL KOMPETITIF Vol 7, No 2: Edisi Juli-Desember 2018
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v7i2.458

Abstract

The goal of this research is to know training and education programs that influence job satisfaction and the impact to employee performance in the PT.(Persero) PLN Palembang. This research was conducted by using sampling jenuh method to collect data from employee in the PT.(Persero) PLN Palembang. Data was analized by using Path Analysis. Result of this research shows that direct effect training and education and job satisfaction to employee performance is 1,875, 0,937 and 2,295. Indirect effect training and education to employee performance is 2,348 and by job satisfaction is 0,076. Influence of training and education to employee performance is 3,318, and by job satisfaction had total effect is 2,328, while influence of training and education, job satisfaction to employee performance each is 0,187, 0,937 and 2,295. The most dominant variable influencing employee performance is job satisfaction. Influence other variable outside of models to employee performance is 0,481.     Key words: Training and Education, Job Satisfaction and Employee Performance
PENGARUH KOMUNIKASI, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN HOTEL HORISON ULTIMA PALEMBANG Nina Fitriana; Muchlis Fahmi; Rizka Oktaviani
JURNAL KOMPETITIF Vol 8, No 1: Edisi Januari-Juni 2019
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v8i1.535

Abstract

ABSTRACT                This study aims to analyze the effect of communication, motivation, and work environment on the employee performance of Palembang Horizon Ultima Hotel. Data used are primary data obtained from employees of Palembang Horison Ultima Hotel as big as 50 respondents. Based on multiple linear regression analysis Y = 0.031 + 0.875X1 + 0,375X2 + 0,061X3 that each increase in the influence of communication by 1 percent will result in an increase in employee performance by 0.875 percent. Increasing the influence of motivation by 1 percent will result in an increase in employee performance by 0.375 percent and each increase in the influence of the work environment by 1 percent will improve employee performance by 0.061 percent. Determination coefficient of adjusted R Square value of 0.951 (95.1%). This means that Communication, Motivation and Influential Work Environment Against Employee Work Performance of Ultima Horison Palembang Hotel is 0.951 or 95.1%, while the remaining 4.9% is influenced by other variables not examined in this study. Correlation coefficient of 0.977 explains that the influence of communication, motivation and work environment on performance is very strong. Keywords: Communication, Motivation, Work Environment, Performance
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI PT WOM FINANCE TBK CABANG PALEMBANG Nina Fitriana; Umi Hasanah; Ria Oktavia
JURNAL KOMPETITIF Vol 5, No 2: Edisi Juli-Desember 2016
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v5i2.611

Abstract

The purpose of this research to identify and analyze the influence of leadership style and motivation on employee performance PT Wom Finance Tbk Branch Palembang. The data used are primary and secondary data with a sample of 76 employees. To determine the effect of leadership style and motivation on employee performance PT Wom Finance Open used multiple regression analysis. The research showed that there are significant positit There are significant Influence Style Leadership and Motivation on Employee Performance in PT Wom Finance Palembang. Multiple linear regression equation Y = 9.455 + 0,260 X1 + 0,243 X2 + e. independent variables go hand in hand with the dependent variable means increasing Leadership Styles and Motivation then increased the level of employee performance in PT Wom Finance Palembang. There is a significant Influence Style Leadership and Motivation in Partial (alone) the Employee Performance in PT Wom Finance. The coefficient of determination () of 0.185 indicates that employee performance can be explained by variables leadership style and motivation while the rest Explained other factors not examined. Keyword : Leadership Style, Motivation, Performance
PENGARUH PERKEMBANGAN PRODUK KAIN TENUN SONGKET LOKAL DAN KREATIVITAS PENGRAJIN TERHADAP MINAT MASYARAKAT KOTA PALEMBANG Nina Fitriana; Firdaus Sianipar; Dian Triana Resti
JURNAL KOMPETITIF Vol 6, No 2: Edisi Juli-Desember 2017
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v6i2.465

Abstract

This study aims to know, analyze and prove the effect of the development of local songket woven fabrics and creativity of craftsmen to the interests of the people of Palembang.Sampel this study as many as 74 respondents. The analysis technique used is multiple linear regression analysis. The result of the research shows that there is influence of the development of the local songket woven cloth product to the interest of the people of Palembang city and there is no influence to the creativity of the craftsmen to the interest of the people of Palembang city (case study of craftsmen at Ki Gede Ing Suro Street). Multiple linear regression equation is Y = 25,607 + 0,342X1 -0,54x2. Based on the results of the test results of regression coefficient simultaneously obtained f count of 8.944 is greater than f table of 3.12. At test X1 regression coefficient partially obtained t count equal to 4,224 bigger than t table 0,235, hence development of local songket woven fabric product partially there is significant positive influence to interest of society of Palembang city. At test X2 regression coefficient partially obtained t count equal to -.309 smaller than t table 0,235. then the creativity of craftsmen partially no significant positive effect on the interest of the community of Palembang.Hasil value coefficient of determination (R²) of 0.201 or as much as 20.1% variable interest community (Y) influenced the development of local songket woven (X1). The rest of 79.9% is influenced by other variables that are not researched.Keywords: Product development, Creativity, Interests
Co-Authors Agustina Marzuki Dian Triana Resti Firdaus Sianipar Frecilia Nanda Melvina Kamariah . Lusia Nargis Muchlis Fahmi Muhammad Hairul Muhammad Ridwan Noviarni . R Roswaty Ria Oktavia Rio Herdianto Rizka Oktaviani Salman . Umi Hasanah