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All Journal Channel : Jurnal Komunikasi Jurnal Mutakallimin : Jurnal Ilmu Komunikasi MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi CHANNEL: Jurnal Komunikasi
Iva Fikrani Deslia
Universitas Ahmad Dahlan
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Public Relations Practice in Issue Management of Inclusive Schools Iva Fikrani Deslia
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.20142

Abstract

The communications management aspect of inclusive schools is essential because the main constraints of inclusive schools and children with special needs (ABK) to advance and access education are not in their disability or impairment but on public acceptance. This research is motivated by the negative issues faced by inclusive schools. Negative assumptions against inclusive schools and children with special needs are challenges for inclusive schools. Therefore, inclusive schools need issue management. This research aims to know the communications management in inclusive school management conducted by SD Tumbuh 1 Yogyakarta. The approach used in this research is qualitative with the case study method. Data collection techniques used are in-depth interviews, observation, and documentation. The research result shows that SD Tumbuh 1 conducted issue management in five stages: problem identification, issue analysis, issue change strategy options, issue actions programming, and result evaluation.  Society has given a positive response because of the various programs that have been organized to handle the issue. The inclusive aspect implemented by SD Tumbuh 1 can be portrayed as an added value for the school.  As a recommendation, communication with the public of inclusive schools must be built continuously, consistently, and involving various parties. Communication acts that are persuasive and educative are also needed to construct positive opinions on inclusive schools. The use of mass media and social media also still needs to be optimized. For further research, because this study captured the school’s issue management, there is an opportunity to research issue management from the public.
Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Fani Sania Rahmawati; Fitrinanda An Nur; Iva Fikrani Deslia
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Public Relations Practice in Issue Management of Inclusive Schools Iva Fikrani Deslia
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.20142

Abstract

The communications management aspect of inclusive schools is essential because the main constraints of inclusive schools and children with special needs (ABK) to advance and access education are not in their disability or impairment but on public acceptance. This research is motivated by the negative issues faced by inclusive schools. Negative assumptions against inclusive schools and children with special needs are challenges for inclusive schools. Therefore, inclusive schools need issue management. This research aims to know the communications management in inclusive school management conducted by SD Tumbuh 1 Yogyakarta. The approach used in this research is qualitative with the case study method. Data collection techniques used are in-depth interviews, observation, and documentation. The research result shows that SD Tumbuh 1 conducted issue management in five stages: problem identification, issue analysis, issue change strategy options, issue actions programming, and result evaluation.  Society has given a positive response because of the various programs that have been organized to handle the issue. The inclusive aspect implemented by SD Tumbuh 1 can be portrayed as an added value for the school.  As a recommendation, communication with the public of inclusive schools must be built continuously, consistently, and involving various parties. Communication acts that are persuasive and educative are also needed to construct positive opinions on inclusive schools. The use of mass media and social media also still needs to be optimized. For further research, because this study captured the school’s issue management, there is an opportunity to research issue management from the public.
STRATEGI DIGITAL MARKETING COMMUNICATION MAESTRO PARFUM DALAM MENINGKATKAN MINAT BELI KONSUMEN Illa Feriyati; Iva Fikrani Deslia
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 1 (2024)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i1.14352

Abstract

Maestro Parfum, brand parfum yang berdiri sejak 2007 dan beroperasi di Jawa Tengah dan D.I. Yogyakarta, mengamati peningkatan minat terhadap parfum dari berbagai segmen pasar, termasuk remaja, dewasa, dan eksekutif. Pada tahun 2018, mereka mulai aktif dalam pemasaran melalui media sosial. Melalui kerjasama dengan perusahaan luar negeri, Maestro Parfum mengimpor berbagai macam biang parfum seperti Argevilee, Parfek, Luzzi, Charaboth, dan Essence. Tujuan penelitian ini adalah untuk mengeksplorasi strategi digital communication marketing Maestro Parfum dalam meningkatkan minat beli konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. hasil penelitian menunjukkan bahwa Maestro Parfum menerapkan Email Marketing yang efektif untuk mengirimkan penawaran khusus dan diskon yang relevan, meningkatkan keterlibatan pelanggan. Konten visual yang menarik dan panggilan tindakan yang jelas dalam email juga mempengaruhi pelanggan untuk melakukan pembelian atau mengeksplorasi produk lebih lanjut. Selain itu, strategi Content Marketing Maestro Parfum berfokus pada pembuatan konten yang relevan dan menarik bagi audiens mereka. Konten ini dipromosikan melalui media sosial dan situs web, memungkinkan perusahaan mencapai audiens yang lebih luas. Kolaborasi dengan influencer dan penggunaan fitur-fitur platform media sosial juga meningkatkan dampak strategi ini. Maestro Parfum memastikan bahwa konten yang disajikan memberikan nilai tambah kepada audiens, membangun hubungan yang mendalam, dan memperkuat kesetiaan terhadap merek.
Co-Authors Fani Sania Rahmawati Fitrinanda An Nur Illa Feriyati