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Petrus Pius Salamin

Universitas Katolik Indonesia Atma Jaya

Author-ID : 2854898

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MERANCANG PENDIRIAN BISNIS BARU DALAM RANGKA MENINGKATKAN PROFITABILITAS DAN KELAYAKAN KEUANGAN STUDI KASUS PADA BISNIS SALON KECANTIKAN “AMARANTH BEAUTY SALON” Sally Nathania; Petrus Pius Salamin
Jurnal Manajemen Vol 14 No 1 (2017): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to desingn a business plan for a new business as a guide for the business’ owner, in dayly operating, and in enhancing profiitability and financial feasibility of the business. The data used in this analysis is the projection data, either cost and price, for the next five (5) years. Method used in determining the market opportunity and sales is opinion methods and market survey. It is projected that sales(in unit) in the first year,2019, is 5.566, and it is estimated to increase to 9.735, in 2023, with an average growth of 15% per year. Profits obtained during 2019 amounted to Rp162.266.766,00, and it is projected to increase to Rp 695.009.186,00 in 2023. When viewed from its NPV, this business is feasible to run because the NPV is positive. Meanwhile, Payback period is only 3.67 months.

MERANCANG PENDIRIAN BISNIS BARU DALAM RANGKA MENINGKATKAN PROFITABILITAS DAN KELAYAKAN KEUANGAN STUDI KASUS PADA BISNIS SALON KECANTIKAN “AMARANTH BEAUTY SALON” Sally Nathania; Petrus Pius Salamin
Jurnal Manajemen Vol 14 No 1 (2017): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to desingn a business plan for a new business as a guide for the business’ owner, in dayly operating, and in enhancing profiitability and financial feasibility of the business. The data used in this analysis is the projection data, either cost and price, for the next five (5) years. Method used in determining the market opportunity and sales is opinion methods and market survey. It is projected that sales(in unit) in the first year,2019, is 5.566, and it is estimated to increase to 9.735, in 2023, with an average growth of 15% per year. Profits obtained during 2019 amounted to Rp162.266.766,00, and it is projected to increase to Rp 695.009.186,00 in 2023. When viewed from its NPV, this business is feasible to run because the NPV is positive. Meanwhile, Payback period is only 3.67 months.

PERENCANAAN BISNIS LALUMIERE PICTURES Gabriella Sengkey; Petrus Pius Salamin
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

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LaLumiere Pictures is a business engaged in a film and television field and a part of creative, entertainment, and media industry. LaLumiere Pictures is a production house (company) that provide production services in film, TV series, and video. LaLumiere Pictures has a vision to be a superior and totality production house in helping of creating the work of “moving pictures” as media for entertainment through quality and productive creativity. LaLumiere Pictures’ mission is to participate of produce a creative work–either it a film and a TV series basis on the relevant idea, as well as the making of the balance of credibility in production process for the optimal services or even a maximal result. There’re lots of market opportunities for LaLumiere Pictures, one of those is growth average of serving/sales with 11% in a first three years–the period of development, and approximately 57,14% in the next years–the period of development. The market strategy of LaLumiere Pictures is providing product and services which adjusted to market needs; LaLumiere Pictures targeting a market who needs a service of video production and the filmmaker, either the amateur or the professional; and using traditional marketing (W-of-M) followed by the support of modern marketing (digital marketing). LaLumiere Pictures business strategy is determining the selling price based on penetration strategy with competitive–based pricing method, to offering an affordable price; the strategic management of LaLumiere Pictures using the best–cost provider while give a customer the freedom of customization according to provided services. The financial target of LaLumiere Pictures is the initial investment with the amount of Rp 331.434.500; the service income in 2018 with the amount of Rp 559.850.000 with the profit of Rp 66.674.000; and the income growth average is about 47%. Keywords: LaLumiere Picture, Production House (Company); Film, Television, and Video

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