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ANALISIS EFEK MEDIASI KEPUASAN SISWA ATAS PENGARUH KUALITAS LAYANAN, CITRA SEKOLAH, PERSEPSI TENTANG HARGA, TERHADAP TINGKAT KEPERCAYAAN SISWA Tigor Sitorus; Suwarno Suwarno
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Quality has positive and significant effect on Student Satisfaction, second; School Image has positive and significant effect on Student Satisfaction, Third; Perception Price has positive effect but not significant on Student Satisfaction, Fourth; Service Quality has positive effect but not significant on Student Trust, Fifth; School Image has positive effect but not significant on Student Trust, Sixth; Perception Price has positive effect and significant Student Trust, Seventh; Student Satisfaction has positive effect and significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.

ANALISIS EFEK MEDIASI CUSTOMER EQUITY ATAS PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CUSTOMER SATISFACTION TERHADAP BRAND EQUITY Tigor Sitorus; Ardy Ardy
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Customer service quality in the banking industry, especially private banking is a competitive advantage to survive amid fierce competition. The type of product that is almost similar to its competitors means that a bank must have a strong point in competition. This study aims to analyze the Mediation effect of Customer Equity upon Customer Relationship Marketing and Customer Satisfaction on Brand Equity. This research was conducted in Bank Danamon Jabodetabek region, which spread in 8 (eight) districts with a total sample of 124 customers. Structural Equation Modelin (SEM) by AMOS program version 22 was used to prove the effects among variables that have high loading factors. The conclusions are as follows. First, Customer Relationship Marketing has a positive and significant effect on Customer Equity. Second, Customer Satisfaction has a positive and significant effect on Customer Equity. Third, Customer Relationship Marketing has a positive but not significant effect on Brand Equity. Fourth, Customer Satisfaction has a positive but not significant effect on Brand Equity. Fiftth, Customer Satisfaction has a positive and significant effect on brand Equity. Sixth, mediation effect of The Customer Equity upon the effect of Customer Relationship Marketing and Customer satisfaction on Brand Equtiy has more power and significant than direct effect.

ANALISIS EFEK MEDIASI KEPUASAN SISWA ATAS PENGARUH KUALITAS LAYANAN, CITRA SEKOLAH, PERSEPSI TENTANG HARGA, TERHADAP TINGKAT KEPERCAYAAN SISWA Tigor Sitorus; Suwarno Suwarno
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Quality has positive and significant effect on Student Satisfaction, second; School Image has positive and significant effect on Student Satisfaction, Third; Perception Price has positive effect but not significant on Student Satisfaction, Fourth; Service Quality has positive effect but not significant on Student Trust, Fifth; School Image has positive effect but not significant on Student Trust, Sixth; Perception Price has positive effect and significant Student Trust, Seventh; Student Satisfaction has positive effect and significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.

ANALISIS EFEK MEDIASI CUSTOMER EQUITY ATAS PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CUSTOMER SATISFACTION TERHADAP BRAND EQUITY Tigor Sitorus; Ardy Ardy
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Customer service quality in the banking industry, especially private banking is a competitive advantage to survive amid fierce competition. The type of product that is almost similar to its competitors means that a bank must have a strong point in competition. This study aims to analyze the Mediation effect of Customer Equity upon Customer Relationship Marketing and Customer Satisfaction on Brand Equity. This research was conducted in Bank Danamon Jabodetabek region, which spread in 8 (eight) districts with a total sample of 124 customers. Structural Equation Modelin (SEM) by AMOS program version 22 was used to prove the effects among variables that have high loading factors. The conclusions are as follows. First, Customer Relationship Marketing has a positive and significant effect on Customer Equity. Second, Customer Satisfaction has a positive and significant effect on Customer Equity. Third, Customer Relationship Marketing has a positive but not significant effect on Brand Equity. Fourth, Customer Satisfaction has a positive but not significant effect on Brand Equity. Fiftth, Customer Satisfaction has a positive and significant effect on brand Equity. Sixth, mediation effect of The Customer Equity upon the effect of Customer Relationship Marketing and Customer satisfaction on Brand Equtiy has more power and significant than direct effect.

The Client Risk and The Audit Planning: Influence of Acceptance of Audit Engagement Deby Suryani; Tigor Sitorus
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 3 (2017): December 2017-March 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengaruh Kepuasan Kerja dan Motivasi Kerja terhadap Kualitas Layanan Dimediasi oleh Komitmen Organisasi di PT. Tata Mandiri Daerah (Lippo Group) Jesselyn Giovanni; Tigor Sitorus
Journal of Business & Applied Management Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i1.2135

This research is a quantitative study that examines the effect of job satisfaction and work motivation on service quality mediated by organizational commitment. The research problem proposed refers to some previous research and the existence of a research gap from previous research. Five hypotheses have been formulated and a model has been developed to answer this research problem. The type of data used is primary data obtained from a questionnaire distributed with a sample of 200 respondents who work at PT Tata Mandiri Daerah that aims to determine the effect of job satisfaction and work motivation on service quality mediated by organizational commitment measured by how many samples agree with the variables examined in this study. Sampling was done by sampling technique in which the number of samples tested in the study were 100 employees. The analytical tool used is the Partial Least Square - Structural Equation Model (PLSSEM) in the SmartPLS 3.0 program. The results showed that job satisfaction, organizational commitment and work motivation affect service quality. Keywords: Job Satisfaction, Work Motivation, Organizational Commitment and Service Quality ABSTRAK Penelitian ini merupakan penelitian kuantitatif yang meneliti pengaruh kepuasan kerja dan motivasi kerja terhadap kualitas layanan dimediasi oleh komitmen organisasi. Permasalahan penelitian yang diajukan merujuk kepada beberapa penelitian terdahulu dan adanya research gap dari penelitan terdahulu. Lima hipotesis telah dirumuskan dan sebuah model telah dikembangkan untuk menjawab masalah penelitian ini. Jenis data yang digunakan adalah data primer yang diperoleh dari kuesioner yang di bagikan dengan sample 200 responden yang bekerja di PT Tata Mandiri Daerah yang bertujuan untuk mengetahui pengaruh kepuasan kerja dan motivasi kerja terhadap kualitas layanan dimediasi oleh komitmen organisasi yang diukur melalui seberapa banyak sample yang setuju dengan variable-variable yang di teliti di penelitian ini. Pengambilan sampel dilakukan teknik sampling dimana jumlah sampel yang diuji dalam penelitian sebanyak 100 karyawan . Alat analisa yang digunakan adalah Partial Least Square - Structural Equation Model (PLSSEM) pada program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Kepuasan kerja, Komitmen Organisasi dan Motivasi Kerja mempengaruhi Kualitas Layanan.

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