Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Atma Jaya Jurnal Manajemen
Timothy Joshua
Universitas Katolik Indonesia Atma Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN Timothy Joshua; Eddy Haryadi
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB) | DOI: 10.25170/jm.v11i1.830

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN Timothy Joshua; Eddy Haryadi
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB) | DOI: 10.25170/jm.v11i1.830

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.
Co-Authors Eddy Haryadi