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All Journal AGRICOLA Jurnal Ilmiah Pertanian JRA: Jurnal Riset Akuntansi Musamus Journal of Agribusiness Musamus Journal of Livestock Science
Untari Untari
Jurusan Agribisnis Fakultas Pertanian Univesitas Musamus
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences Veterinary

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Journal : Musamus Journal of Livestock Science

 1 
Analisis Perilaku Konsumen Rumah Tangga dalam Pembelian Ayam Potong di Distrik Merauke Elsy Balawai; David Oscar Simatupang; Untari Untari
Musamus Journal of Livestock Science Vol 3 No 1 (2020): Musamus Journal of Livestock Science
Publisher : Faculty of Agriculture, Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjls.v3i1.2939

Abstract

This research aims to analyze the factors consumer behaviour towards the purchase of chicken meat cut into traditional and modern markets on the market on the level of consumer households are there in the District of Merauke. This research was carried out in the District of Merauke for three (3) months, i.e. from April 2015 until June 2015. The basic method used in this research is descriptive method. Site selection research was done deliberately i.e. in the District of Merauke. Location of study housed in 8 subdistricts in Merauke District. The number of samples in this research is the 44 respondents. The type of the data being used is the primary data and secondary data obtained through the techniques of observation, and interviews. The analysis used was chi square analysis. The results showed that of the 44 respondents that influence consumer behavior in purchasing chicken pieces on traditional markets and modern market on the level of consumer households which is that decisions in the purchase of chicken pieces (Y) based on the type of work (X1) 0.035 is, income level (X1) is of the number of dependents, 0.128 family (X3) is based on the type, and 0757 jobs (X1) is of 0.001. And from the results of data processing carned showing that the decision in buying of chicken influential positive and significant is variable income (X2) was in 0,128 and variable namber of dependents (X3) was in 0,757.
Co-Authors Andri Prasetyo Anita Wijayanti Arifuddin, Saenal David Oscar Simatupang David Oscar Simatupang Elsy Balawai Endang Masitoh, Endang Ineke Nursih Widyantari Ineke, Ineke Isak Longan Maria M.D Widiastuti Maria Veronica Irine Herdjiono, Maria Veronica Irine Marthen A.I. Nahumury Musrifah Musrifah Nurdhaiyah Nurdhaiyah Ovilia Nivo Ringan Rati Ningsih Hawurubun Widyantari, Nursih