Garuda - Garba Rujukan Digital

Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber Sanjaya, Andika; Irwansyah,; Alunaza, Hardi
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism.Â

Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber Andika Sanjaya; Irwansyah; Hardi Alunaza
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism.

Terpaan Iklan Digital, Word Of Mouth dan Komunikasi Pemasaran Interaktif pada Keputusan Pembelian Produk Perawatan Tubuh Paramita Purnama; Rosita Anggraini; Arintowati Hartono; Irwansyah; Niken F. Ernungtyas
KOMUNIDA : Media Komunikasi dan Dakwah Vol 9 No 2 (2019): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Media Social Instagram turn marketing communication into interactive. On theother hand conventional approaches such as word of mouth are still used to drivepurchasing decisions. The study discusses four main concepts namely exposure toadvertising on social media, word of mouth, and interactive marketing communication asindependent variables. While the purchase decision as the dependent variable. The articleaims to describe the influence between advertising exposure, word of mouth andinteractive marketing communication on purchasing decisions in the context of body careproducts and services. This study collects data through online surveys. Respondents (n =100) come from Instagram account followers @thecliniccipete and are chosen based onmembership or have made a previous purchase. Data analysis used univariate analysisfor demographic data and bivariate analysis for variables. Bivariate analysis uses simple linear regression to test three hypotheses. The result of regression test shows thatstatistically all hypotheses have an influence on purchasing decisions with different levelsof influence strength. Ad exposure and word of mouth variables show a strong influenceon purchasing decisions. However, interactive marketing communication shows amoderate influence on purchasing decisions. Based on the three hypotheses known wordof mouth is the most powerful variable that explains purchasing decisions in the contextof body care products and services.

PERENCANAAN STRUKTUR GEDUNG TIDAK BERATURAN CAMPUS HOSPITAL SEGMEN B MENGGUNAKAN ETABS Leni Novita Sari; Irwansyah; Meilandy Purwandito
JOURNAL OF CIVIL ENGINEERING BUILDING AND TRANSPORTATION Vol. 7 No. 1 (2023): JCEBT MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jcebt.v7i1.8927

Dalam merencanakan suatu struktur bangunan bertingkat tinggi, perencana harus memperhatikan beban-beban yang bekerja pada struktur seperti beban hidup, beban mati, dan beban gempa. Komponen struktur terbagi atas dua bagian yaitu struktur atas dan struktur bawah, yang dibahas dalam penelitian ini hanya dibatasi pada struktur atas meliputi kolom, balok, pelat lantai, dan pelat atap. Struktur gedung terdiri dari 5 lantai. Peraturan-peraturan yang digunakan untuk perhitungan struktur menggunakan peraturan SNI 2847-2019 tentang Persyaratan Beton Struktural Untuk Bangunan Gedung. Untuk perhitungan beban minimum menggunakan SNI 1727-2020 tentang Beban Desain Minimum Dan Kriteria Terkait Untuk Bangunan Gedung Dan Struktur Lain. Untuk perhitungan pembebanan gempa menggunakan SNI 1726-2019 tentang Tata Cara Perencanaan Ketahanan Gempa Untuk Struktur Bangunan Gedung Dan Non Gedung, serta untuk menentukan baja tulangan bangunan menggunakan SNI 2052-2017 tentang Baja Tulangan Beton. Analisis dan pemodelan struktur menggunakan bantuan program ETABS V18. Hasil dan analisis desain dimensi balok B1 75/95 cm, balok B2 70/90 cm, balok B3 55/75 cm, balok B4 40/55 cm, dimensi kolom K1 80/80 cm, kolom K2 65/65 cm, tebal pelat lantai 13 cm, tebal pelat atap 10 cm.

Presentasi diri influencer dalam product endorsement di instagram Irnando, Kautsar; Irwansyah
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.2649

Transformation of technology has developed a new place for business activity known as social commerce, where Instagram has become the most popular social commerce. In promoting products through social media, mereks often use endorsers in product endorsement. Macro influencers who have broad audience range and unique self-presentation are proven to give positive impact towards product endorsement. The effectiveness leads to a new question, how do macro influencers present themselves in a product endorsement post? This research is conducted to answer that question. The method that is used in this research is a qualitative method to identify influencer self-presentation in product endorsement. Results of this research shows that influencers do not use a different self-presentation in product endorsement. The influencer put the endorsement strategy on their post. Another finding shows that mereks have some deals in self-presentation of influencers within a product endorsement post.

Programmatic: strategi efektif pemasangan iklan di era digital Putra, Rakasiwi Permana; Irwansyah
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Programmatic Advertising (PA) is changing the way advertisers and publishers interact in the industrial 4.0. PA collects cookies from site pengguna to help advertisers identify the required audience. In PA, an important question is regarding the level of penetration and the reasons for using PA, especially in Indonesia. PA is different from traditional buying and selling advertising, which must bring together sellers and buyers face to face. Qualitative research is used in studying the situation based on the point of perspective of PA users with relevant backgrounds. Data collection techniques with interview observation using open coding, axial, and selective. Then, they used thematic and narrative data analysis with data confirmation through triangulation techniques in order to see data from various perspectives. As a result, in the Indonesian context, PA is growing well, it's just that it is still constrained by a complex implementation process (requires knowledge, insights, and networks).

Efektivitas iklan pada televisi vs iklan penargetan ulang sebagai media pengingat di masyarakat Auvarda, Charissa; Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Today's business is very advanced, especially in trade. Advertisements can affect many aspects, including the image of the related product and brand. Along with the times, advertising on digital media is also considered to be more effective than mainstream media, such as advertising on television. Social media makes everything easier, including being a media advertising. Advertising on social media is becoming more and more interesting because it appears according to the social media users’ needs, where it seems as if they are being ‘predicted.’ The concept of ‘prediction’ is commonly known as retargeting, assisted by statistical data mining techniques that make it easier to detect and display advertisements on social media according to their target. However, several facts still show that advertisements on television are still the main choice by brands and have the highest advertising spending percentage compared to other advertisements. This quantitative research took primary data through a questionnaire which was then processed using SPSS 23 to compare the effectiveness of advertisements on television and retargeting advertisements with Kruskal Wallis non-parametric test and continued with the EPIC Model analysis. The results of the analysis showed that retargeting ads on social media are more effective as a reminder for the consumer.

Media Group Network on digital: news construction from the hybrid perspective Firmantoro, Verdy; Sarwono, Billy K.; Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5077

Advances in information technology provide new opportunities and demand changes, one of which is in the construction of news. Digital media has also changed the landscape and the structure of the quality of the press, which prioritises emotional rather than rational aspects. As a result, the relationship between the media and the public is increasingly complex. This study aims to analyse the news in the Media Group Network newsroom as a news media from the perspective of a hybrid media system. This research is a qualitative study using an in-depth interview with the Editorial Board of the Media Group Network and journalists from Media Indonesia, Metro TV and Medcom.id, as well as a literature overview from related research and media content. The study results show that public mood affects the news construction process. Issue sensitivity tends to get more attention which contains shared values. There are three implications of influencing public mood in reporting: increasing democratic involvement, decentralising news sources, and influencing policy-making in the newsroom.

Political Rights of Former Convicts Perpetrators of Sexual Violence Against Children Positive Legal Perspective and Siyasah Fiqh Zulfa Almira; Irwansyah
Al Daulah : Jurnal Hukum Pidana dan Ketatanegaraan VOL 12, NO 1 (2023)
Publisher : Jurusan Hukum Tatanegara Fakultas Syari'ah dan Hukum UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ad.vi.37075

The political explanation of citizens' rights is regulated in Articles 26D paragraph (3), which states that every citizen has the right to equal opportunities in government. The 1945 Constitution of the Republic of Indonesia, Chapter XA of Human Rights Articles 28A to 28J, regulates the implementation of the political rights of the people in Indonesia. The detailing of the issue in this exploration is the way to repudiate political freedoms for ex-convicts of sexual brutality in light of regulations and guidelines and considered according to the point of view of fiqh siyasa shari'iyah, strategy research that is utilized with Regularizing Purview, the consequences of the conversation got, that the disavowal of Political Privileges for convicts who carry out sexual savagery in Indonesia doesn't struggle with the Lawbreaker Code and Basic liberties, fiqh siyasa syari'iyah advances benefit as well as security for the whole ummah, where the public authority is It is reasonable to give extra discipline as a hindrance for culprits to perpetrate wrongdoings once more.

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