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All Journal Jurnal Ilmu Komunikasi AL-Daulah Jurnal Studi Komunikasi JOURNAL OF CIVIL ENGINEERING, BUILDING AND TRANSPORTATION KOMUNIDA: Media Komunikasi dan Dakwah
IRWANSYAH
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Journal : Jurnal Studi Komunikasi

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Presentasi diri influencer dalam product endorsement di instagram Irnando, Kautsar; Irwansyah
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.2649

Abstract

Transformation of technology has developed a new place for business activity known as social commerce, where Instagram has become the most popular social commerce. In promoting products through social media, mereks often use endorsers in product endorsement. Macro influencers who have broad audience range and unique self-presentation are proven to give positive impact towards product endorsement. The effectiveness leads to a new question, how do macro influencers present themselves in a product endorsement post? This research is conducted to answer that question. The method that is used in this research is a qualitative method to identify influencer self-presentation in product endorsement. Results of this research shows that influencers do not use a different self-presentation in product endorsement. The influencer put the endorsement strategy on their post. Another finding shows that mereks have some deals in self-presentation of influencers within a product endorsement post.
Programmatic: strategi efektif pemasangan iklan di era digital Putra, Rakasiwi Permana; Irwansyah
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Programmatic Advertising (PA) is changing the way advertisers and publishers interact in the industrial 4.0. PA collects cookies from site pengguna to help advertisers identify the required audience. In PA, an important question is regarding the level of penetration and the reasons for using PA, especially in Indonesia. PA is different from traditional buying and selling advertising, which must bring together sellers and buyers face to face. Qualitative research is used in studying the situation based on the point of perspective of PA users with relevant backgrounds. Data collection techniques with interview observation using open coding, axial, and selective. Then, they used thematic and narrative data analysis with data confirmation through triangulation techniques in order to see data from various perspectives. As a result, in the Indonesian context, PA is growing well, it's just that it is still constrained by a complex implementation process (requires knowledge, insights, and networks).
Efektivitas iklan pada televisi vs iklan penargetan ulang sebagai media pengingat di masyarakat Auvarda, Charissa; Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Today's business is very advanced, especially in trade. Advertisements can affect many aspects, including the image of the related product and brand. Along with the times, advertising on digital media is also considered to be more effective than mainstream media, such as advertising on television. Social media makes everything easier, including being a media advertising. Advertising on social media is becoming more and more interesting because it appears according to the social media users’ needs, where it seems as if they are being ‘predicted.’ The concept of ‘prediction’ is commonly known as retargeting, assisted by statistical data mining techniques that make it easier to detect and display advertisements on social media according to their target. However, several facts still show that advertisements on television are still the main choice by brands and have the highest advertising spending percentage compared to other advertisements. This quantitative research took primary data through a questionnaire which was then processed using SPSS 23 to compare the effectiveness of advertisements on television and retargeting advertisements with Kruskal Wallis non-parametric test and continued with the EPIC Model analysis. The results of the analysis showed that retargeting ads on social media are more effective as a reminder for the consumer.
Media Group Network on digital: news construction from the hybrid perspective Firmantoro, Verdy; Sarwono, Billy K.; Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5077

Abstract

Advances in information technology provide new opportunities and demand changes, one of which is in the construction of news. Digital media has also changed the landscape and the structure of the quality of the press, which prioritises emotional rather than rational aspects. As a result, the relationship between the media and the public is increasingly complex. This study aims to analyse the news in the Media Group Network newsroom as a news media from the perspective of a hybrid media system. This research is a qualitative study using an in-depth interview with the Editorial Board of the Media Group Network and journalists from Media Indonesia, Metro TV and Medcom.id, as well as a literature overview from related research and media content. The study results show that public mood affects the news construction process. Issue sensitivity tends to get more attention which contains shared values. There are three implications of influencing public mood in reporting: increasing democratic involvement, decentralising news sources, and influencing policy-making in the newsroom.
Co-Authors Alunaza, Hardi Andika Sanjaya Arintowati Hartono Auvarda, Charissa Billy K. Sarwono Atmonobudi Firmantoro, Verdy Hardi Alunaza Hardi Alunaza Irnando, Kautsar Leni Novita Sari Meilandy Purwandito Niken F. Ernungtyas Paramita Purnama Putra, Rakasiwi Permana Rosita Anggraini Rosita Anggraini Sanjaya, Andika Zulfa Almira