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All Journal Jurnal EK dan BI Jurnal Manajemen dan Bisnis Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Abdi Anjani
Sherwin Ary Busman
Universitas Teknologi Sumbawa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi Penjualan Dan Penetapan Harga Terhadap Keputusan Pembelian Konsumen Pada Kedai Kopi Di Sumbawa Besar Fatih Hanan; Sherwin Ary Busman
Journal of Management and Business Vol 4 No 1 (2021): Edisi Juni
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (706.088 KB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh promosi penjualan dan penetapan harga terhadap keputusan pembelian pada kedai kopi di Sumbawa Besar. Penelitian ini menggunakan jenis penelitian asosiatif kausal dengan teknik kuantitatif. Sampel pada penelitian ini berjumlah 100 responden yang menggunakan teknik sampling non-probabilitas dengan pengambilan sampling menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh signifikan terhadap keputusan pembelian dengan nilai Sig. 0,011 < 0,05 dan penetapan harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai Sig. 0,003 < 0,05.
PENGARUH CITA RASA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK JUNIOR CABANG PEKAT DI KABUPATEN SUMBAWA: Indonesia Andi Jamal; Sherwin Ary Busman
Journal of Management and Business Vol 4 No 2 (2021): Edisi Desember
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.756 KB) | DOI: 10.37673/jmb.v4i2.1301

Abstract

This study aims to examine the effect of taste and location on purchasing decisions for Ayam Geprek Junior. Primary data is used for sampling with purposive sampling technique. Quantitative method while the sample in this study amounted to 100 respondents. The data obtained by the spread of the questionnaire measured by the Liker scale. The models used in the data analysis are instrument test, classical assumption test, multiple linear regression analysis and hypothesis testing. The analytical tool used in this study is SPSS 20. The results of this study indicate that: 1) Taste has a positive and significant effect on purchasing decisions. 2) Location has a positive and significant effect on purchasing decisions.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL AXIATA DI MASA PANDEMI COVID 19: Indonesia Sherwin Ary Busman; Gunawan Wibisono
Journal of Management and Business Vol 4 No 2 (2021): Edisi Desember
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.811 KB) | DOI: 10.37673/jmb.v4i2.1304

Abstract

This study aims to analyze the effect of price and product quality on purchasing decisions for XL Axiata Internet Packages during the COVID-19 Pandemic on students of the Faculty of Economics and Business, University of Technology, Sumbawa. The research method used is quantitative with an associative approach. The sampling technique used non-probability sampling with a total of 90 respondents. The data collection technique used a questionnaire which was processed using SPSS. Data analysis used multiple linear regression. The results showed that price had a partial effect on purchasing decisions for XL Axiata internet packages during the COVID-19 pandemic and product quality had a significant effect on purchasing decisions for XL Axiata internet packages during the Covid-19 pandemic.
PERAN PENGETAHUAAN KEUANGAN, GAYA HIDUP HEDONISME, KONTROL DIRI,DAN LITERASI KEUANGAN DALAM MANAJEMEN KEUANGAN PRIBADI GENERASI Z DI KABUPATEN SUMBAWA Sherwin Ary Busman; Hartini Hartini; Agus Santoso
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 2 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i2.680

Abstract

The purpose of this study was to analyze the effect of financial knowledge, hedonism lifestyle, self-control and financial literacy on the personal financial management of the z generation in Sumbawa Regency. The method used with quantitative methods and data collection techniques using a questionnaire. The sample in this study amounted to 100 respondents obtained by purposive sampling technique with the criteria of people living in Sumbawa and aged 24-44 years. Data analysis in this study used Partial Least Square (PLS) with Smart PLS. The results of this study indicate that 1) Financial Knowledge has a significant effect on Personal Financial Management 2) Hedonism Lifestyle has a significant effect on personal financial management 3) Self-Control has a significant effect on personal financial management 4) Financial Literacy has a significant effect on personal financial management.
PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR): PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR) Nahrul Hayat; Sherwin Ary Busman
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 6 No. 1 (2023): Vol 6 No 1 (2023): JTIMB | Juni 2023
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/jtimb.v6i1.3070

Abstract

This study aims to examine the Effect of Convenience, Service Quality and Product Features on Livin By Mandiri Mobile Banking User Satisfaction (Case Study of PT Bank Mandiri Kcp Sumbawa Besar). This study uses a quantitative method with an associative approach. Determination of the sample in this study using the Paul Leddy formula through non-probability sampling technique with purposive sampling method and obtained a total of 96 research samples. The data analysis technique in this study used multiple linear regression analysis and the analysis tool used was the application of the Statistical Program for Social Science (SPSS) 25 for Windows. The results of the analysis in this study showed that convenience did not have a significant effect while service quality partially had a positive effect and significant and product features partially have a positive and significant effect on user satisfaction
Penyuluhan Dan Bakti Sosial Pencegahan Stunting di Desa Lekongmadi, Kecamatan Bujak, Lombok Tengah Yeldy Dwi Genadi; Adrianda Anwar; Sherwin Ary Busman; Zamroni Alpian Muhtarom
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

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Abstract

Stunting masih menjadi momok dibeberapa daerah di NTB khususnya di daerah-daerah pelosok yang disebabkan oleh kurangnya wawasan dan pengetahuan warga sekitar. Oleh karena itu sosialisasi penyuluhan dan bakti sosial ini dilakukan sebagai salah satu Langkah untuk mengatasinya. Penyuluhan ini dilakukan dengan metode Community Development. Selama proses kegiatan berlangsung, antusiasme warga sangat tinggi, hal itu ditunjukkan dengan kemampuan warga memaparkan kendala yang dihadapi.
Co-Authors Adrianda Anwar Agus Santoso Andi Jamal Fatih Hanan Gunawan Wibisono Hartini Hartini Nahrul Hayat Yeldy Dwi Genadi Zamroni Alpian Muhtarom